Case Study: Gilt Groupe achieves a 20% increase in ad efficiency with mParticle

Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%

Gilt Groupe, a luxury-focused e‑commerce company that found 60% of its sales came from mobile, needed to better personalize mobile marketing and acquire higher‑value, more loyal customers. Faced with inconsistent attribution data across vendors and the challenge of linking financial KPIs from warehouses and CRM systems to acquisition metrics, Gilt turned to mParticle as the data foundation for its media attribution analytics.

mParticle enabled Gilt to collect and integrate customer data with minimal engineering effort, giving a consolidated view that let the team test attribution vendors, join attribution records to internal CRM and warehouse data, and identify the highest‑density sources of high‑value customers. With mParticle powering their data stack, Gilt improved media optimization and data‑ops agility, increasing advertising efficiency by 20%.

Gilt Groupe

Alexandra Press Maguire

Digital Marketing Director