Case Study: Delivery Hero achieves higher order frequency and strategic customer re-engagement with mParticle

Driving strategic customer re-engagement with centralized audience orchestration

Delivery Hero, the world’s leading local delivery platform operating in 40+ countries, faced fragmented customer data across a best-of-breed martech stack that limited cross-channel analysis, A/B testing, and strategic re-engagement. To centralize audience building and connect their growth stack, Delivery Hero adopted mParticle as their central data orchestration layer, using the mParticle Audience builder to integrate data from multiple systems.

By ingesting customer data into mParticle and building unified Audiences that could be sent to downstream engagement and advertising tools without engineering support, the Delivery Hero Audience team ran regionally tailored, cross-channel reactivation and cross-sell campaigns more efficiently. With mParticle, they saw measurable impact: a 5% increase in order frequency, 7% more reactivations from cross-channel ads, and 6% more customers trying new product verticals, while improving audience consistency and campaign agility.

Delivery Hero

Anthony Bourdain

Delivery Hero