How ungating their app allowed Fender to reimagine what their online presence could be
Fender
Cliff Kim
Director of Growth
B2B Case Studies Featuring Fender as the Customer
Explore case studies featuring Fender as the customer — learn how vendors and partners helped Fender solve real business challenges.
Case Studies
Showing 26 Success Stories about Software and Services used by Fender
Fender uses Zendesk for main stage CX and business support
Fender
Darren Antram
Director of Sales Operations
How to reach and keep distinct audience groups by analyzing, communicating, and acting on data
Fender
Cliff Kim
VP of Data and Analytics
Fender uses Zendesk for main stage CX and business support
Fender
Darren Antram
Director of Sales Operations
Fender migrates 70,000 subscribers in 3 hours using the Stripe Billing migration toolkit
Fender
Michael Garski
Director Of Platform Engineering
Fender Brings Customers on the Guitar Journey with Alteryx + AWS + Tableau
Fender
Meghan Gohil
Automation and Data Visual Manager
How Leading with Data Helps Users Become Players at Fender
Fender
Cliff Kim
VP of Data and Analytics
Process Runner GLSU is a hit at Fender with faster postings, fewer data entries and increased accuracy
How iconic guitar maker Fender® increases customer engagement and lifetime value with its Fender Play® music lessons app
Fender
Claire Armstrong
Director of Digital Product Management
Fender Play Sees 4x Increase in Membership Sign-Ups with Wunderkind
Fender
Matt Annerino
Vice President of Digital
Fender - Customer Case Study
Classic design made new
Fender Partners With Iterable to Build Customer Lifetime Value Through Cross-Channel Messaging
Fender
Brian Schmidt
Director, CRM & Retention
An Acoustic Amp That Steals the Show
Fender
Pi Jacobs
Singer-Songwriter
Fender - Customer Case Study
Fender
Jim Broenen
Chief Financial Officer
Fender chooses ABBYY Digital Intelligence to transform the accounts payable process and increase employee job satisfaction
Fender
Michele Sease
Finance Manager
Fender - Customer Case Study
Fender Strikes a New Chord with its Dealers Using CRM
Fender
Tammy VanDonk
Senior Vice President of Sales
Fender - Customer Case Study
How Fender Identifies and Engages New Audiences
Fender
BJ Carretta
VP of Digital Brand Media, Partnerships and Communications
Fender - Customer Case Study
Fender
Michael Garski
Director of Engineering
Fender strikes a chord automating work management with Workfront
Fender
Jenna Shiba
Sr. Marketing Operations Manager
Fender - Customer Case Study
Fender - Customer Case Study
Fender Strikes a New Chord with its Dealers Using CRM
Fender
Tammy VanDonk
Senior Vice President of Sales
Fender - Customer Case Study
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