Case Study: Fender strengthens privacy management with Osano

Fender streamlines cookie consent across 1,000-5,000 employees with Osano

Fender, a global consumer goods company known for its guitars, faced the challenge of operationalizing its strong commitment to customer privacy across multiple geographies and storefronts. The legal team, led by Global Compliance & AI Governance Counsel Danielle Koehler, was managing complex privacy regulations manually with spreadsheets, which was unsustainable and risky. They needed a robust platform to replace these manual processes and sought a solution from vendor Osano, specifically their cookie consent management service.

Osano provided an intuitive consent management platform that centralized Fender's cookie consent reviews and embedded compliance guardrails into new projects from the start. This solution saved the small legal team significant time by eliminating manual work, allowing them to shift from being reactive to becoming a strategic, proactive partner to the business. With Osano, Fender gained a clear framework for privacy, enabling the company to safely and efficiently evaluate new initiatives and vendors, thus turning its privacy values into a consistent, repeatable practice.

Fender