Case Study: Fender migrates 70,000 subscribers in 3 hours with Stripe Billing

Fender migrates 70,000 subscribers in 3 hours using the Stripe Billing migration toolkit

Fender, the well-known guitar maker behind Fender Play® online guitar lessons, needed a better billing provider for its subscription service. Its old system charged high flat fees that squeezed margins, and it lacked an easy way to manage plan changes. Fender chose Stripe, which it already used for payment processing, and turned to **Stripe Billing** to simplify subscriptions and protect the customer experience.

Using **Stripe Billing** and the **Billing migration toolkit**, Fender migrated legacy subscriber data, recreated its product catalog, and validated the transfer with Stripe’s .csv templates and support team. The result was a smooth migration of **70,000 subscriptions in just 3 hours**, with nearly zero errors and no customer data lost. Stripe also helped Fender streamline customer service and keep high authorization rates after the move.

Fender

Michael Garski

Director Of Platform Engineering