Case Study: Fender boosts associate training and sales with BASIC’s Fender Academy

Fender boosts sales lift by 40% with BASIC

The customer Fender needed to strengthen its training process for both employees and retailers. Vendor BASIC proposed an internal digital platform to centralize onboarding and redefine product education and brand engagement.

BASIC developed an incentivized education platform called Fender Academy to make training more engaging. The solution gamified learning with a rewards system and was built on a flexible, responsive technical infrastructure. Results included over 5,000 employee users, a 40% sales lift for participants, and a very low 3% bounce rate.

Fender