Case Study: Fender improves dealer collaboration and predictive sales insights with Microsoft Dynamics CRM

Fender Strikes a New Chord with its Dealers Using CRM

Fender, an iconic guitar brand, sought to modernize its sales and customer service operations to better support its dealer network. Their challenge was improving collaboration between previously siloed internal teams and providing dealers with enhanced insights to help them reach more customers. To address this, Fender turned to vendor Microsoft Corporation and implemented its cloud-based Microsoft Dynamics CRM solution.

The solution from Microsoft enabled Fender's sales and service teams to collaborate in real-time with a unified view of customer data. This allowed them to provide dealers with predictive market analysis and regional sales trends, helping dealers make better purchasing decisions. As a result, Fender significantly improved its global sales operations, enhanced its credibility and partnership with dealers, and positioned itself to better launch new products across its network.

Fender

Tammy VanDonk

Senior Vice President of Sales