Case Study: Fender achieves 4x more Fender Play sign-ups with Wunderkind

Fender grows Fender Play sign-ups 4x with Wunderkind

Fender, an American musical instrument manufacturer, faced the challenge of exponentially growing the user base for its new Fender Play subscription app after an initial promotional period. They needed a partner to help scale their marketing while maintaining personalized, one-to-one messaging to capture more users. They engaged Wunderkind to address this challenge.

Wunderkind implemented a solution using personalized messaging, launching targeted onsite campaigns to alert visitors about the app and then leveraging Fender's data to re-engage customers with hyper-personalized triggered messages. This strategy drove a 4x increase in Fender Play membership sign-ups, far exceeding their goal. Wunderkind became Fender's number one paid channel in Google Analytics, delivering a return on ad spend that was over 6x the target amount.

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