Case Study: Fender achieves improved dealer collaboration and predictive sales insights with Microsoft Dynamics 365

Fender Strikes a New Chord with its Dealers Using CRM

Fender, the iconic guitar maker, set out to modernize how it reaches music players worldwide but faced a common retail challenge: siloed outside sales, inside sales and customer service teams that limited collaboration, forecasting and dealer support. The company needed better workflow, shared account visibility and predictive insights so its dealer network could make smarter stocking and selling decisions.

Fender implemented cloud-based Microsoft Dynamics CRM to create a bird’s-eye view of customers, link teams in real time and deliver regional sales data and predictive analysis to dealers. The solution gave dealers more holistic support, improved purchasing decisions and product launches, strengthened dealer conversations and forecasting, and positioned Fender to grow dealer sales and boost customer satisfaction.

Fender

Tammy VanDonk

Senior Vice President of Sales