Case Study: Fender achieves automated work management and major time savings with Adobe Workfront

Fender strikes a chord automating work management with Workfront

Fender, a leading musical instrument manufacturer founded in 1946, used the opening of a new facility as an opportunity to modernize marketing operations. The team needed to automate and standardize previously informal processes—centralizing project management, review and approval, and asset management—to reduce meetings and daily busywork while improving project visibility.

Fender implemented Workfront to manage hundreds of projects end-to-end, using digital proofing, asset management, dashboards, and real-time reports to prioritize work and share status with executives. The change saved at least 2 hours per day on request handling, cut meeting time by 30–40%, improved productivity and accountability, and spurred adoption of Workfront across other departments.

Fender

Jenna Shiba

Sr. Marketing Operations Manager