ComScore B2B Case Studies & Customer Successes

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

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ComScore B2B Case Studies & Customer Successes

Case Studies

Building a winning political media plan with Arsement Media Group

Social in Consumer Electronics Beats by Dre

Increasing in-target delivery with Centro

Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting to Drive Awareness of Political Candidate

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

ConAgra Foods improves viewability, brand lift and ROI with comScore vCE

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Frameplay & Comscore offer Brand Lift in the Gaming Space

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

Harman International - Customer Case Study

Hearst achieves 10x sponsorship scale and doubled CPMs with ComScore Activation

Buying efficiently and effectively with InQuest Marketing

Kellogg's achieves 5–6x digital advertising ROI and greater efficiency with ComScore

Knorr Marketing - Customer Case Study

Breaking through the clutter with Knorr Marketing

Leading Auto Manufacturer achieves 86% publisher viewability increase and exceeds market benchmarks with comScore vCE (comScore)

Using Comscore insights to understand the consumer journey

Leading Mattress Company achieves clear online consumer-journey insights and prioritizes high-impact touchpoints with ComScore

Major Global Sporting Events Company achieves comprehensive audience insights and sponsorship value proof with ComScore

News UK achieves quantifiable online and offline advertising impact and expanded commercial opportunities with comScore

Oreo achieves stronger mobile brand recall and doubled interaction rates with comScore

Making a Splash at Super Bowl LIII with Pepsi and bubly

Pursuit Channel winning automotive ad placements with Comscore TV and Advanced Audiences™

Maximizing the value of ad buys with Secret Weapon Media Agency

The Dodo - Customer Case Study

How WBRE-TV used Comscore to help clients recruit

Wegener Media achieves real-time online insights and streamlined Office reporting with ComScore Digital Analytix

Proving the value of Comscore measurement with WIS-TV

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