ComScore B2B Case Studies & Customer Successes

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

All Media Design Group achieves faster, more accurate, cost-effective campaigns with Comscore

All Media Design Group

Arsement Media Group achieves a successful Louisiana governor re-election campaign with ComScore insights

Arsement Media Group

Jared Arsement

President

Social in Consumer Electronics Beats by Dre

Beats by Dre

a beauty brand deepens audience insights and improves creative targeting with Comscore Digital Psychographic Insights

Beauty Brand

Bourbon Distillery improves demographic targeting with Comscore Campaign Ratings

Bourbon Distillery

Centro achieves 6x higher in-target delivery with Comscore

Centro

Ian Trider

Director of RTB Platform Operations

Centro achieves 6x higher in-target delivery with Comscore

Centro

Channel Factory drives 126% more interactions with ComScore Predictive Audiences

Channel Factory

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

Channel Factory

ConAgra Foods improves viewability, brand lift and ROI with comScore vCE

ConAgra Foods

Heather Dumford

Global Marketing Director

Consumable achieves 47.8M+ incremental audio reach with Comscore

Consumable

a cosmetic brand identifies top TV stations to reach key audiences with Comscore TV Local

Cosmetic Brand

Dexerto achieves deeper gamer audience insights with Comscore Plan Metrix

Dexerto

Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM

Eightbar

Erin Greenberg

Manager, Programmatic

a financial institution achieves greater cross-platform local market audience reach with Comscore Campaign Ratings Local

Financial Institution

FlexPoint Media achieves 23% incremental CTV reach with Comscore

FlexPoint Media

Frameplay achieves double-digit brand lift in gaming with Comscore

Frameplay

Cary Tilds

CHIEF STRATEGY AND OPERATIONS OFFICER

a global automaker improves advanced audience reach and campaign ROI with Comscore Advanced Audience Reporting

Global Automaker

Global Automaker Improves Advanced Audience Reach with Comscore

Global Automaker

H&L Partners achieves lower-cost, higher-performing QSR campaign targeting with ComScore Predictive Audiences

H&L Partners

Jeremy Cobb

VP of Digital Platforms

Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

H&L Partners

Kao Choua Vue

Programmatic Media Manager

Harman International achieves measurable ROI from JBL livestream integrations with ComScore Branded Content

Harman International

Michael Craig

Senior Director Global Marketing

Hawthorne Advertising Achieves Hyperlocal CTV Sales Lift with Comscore and The Trade Desk

Hawthorne Advertising

Hearst achieves 10x sponsorship scale and doubled CPMs with ComScore Activation

Hearst

Alex Gibson

Senior Manager Ad Operations and Planning

a home & garden product manufacturer saves millions in wasted paid search advertising with Comscore Consumer Journey

Home & Garden Product Manufacturer

Buying efficiently and effectively with InQuest Marketing

InQuest Marketing

Austin Jacobs

Media Manager

Kellogg's achieves 5–6x digital advertising ROI and greater efficiency with ComScore

Kellogg's

Aaron Fetters

Director KNA Insights and Analytics Solutions Center

Knorr Marketing achieves more precise local ad targeting and budget growth with ComScore

Knorr Marketing

Ellen Ebersole

AGENCY MANAGER / MEDIA DIRECTOR

Knorr Marketing - Customer Case Study

Knorr Marketing

Katie Knorr

Knorr Marketing

Leading Auto Manufacturer achieves 86% publisher viewability increase and exceeds market benchmarks with comScore vCE (comScore)

Leading Auto Manufacturer

Using Comscore insights to understand the consumer journey

Leading International Fmcg Brand

Leading Mattress Company achieves clear online consumer-journey insights and prioritizes high-impact touchpoints with ComScore

Leading Mattress Company

Major Global Sporting Events Company achieves comprehensive audience insights and sponsorship value proof with ComScore

Major Global Sporting Events Company

a major healthcare advertiser achieves incremental CTV reach with Comscore Campaign Ratings

Major Healthcare Advertiser

a national bank client identifies the best cable networks for advanced audience targeting with Comscore TV

National Bank Client

News UK achieves quantifiable online and offline advertising impact and expanded commercial opportunities with comScore

News UK

Sean Adams

Head of Insight, Commercial

Oreo achieves stronger mobile brand recall and doubled interaction rates with comScore

Oreo

Peter Minnium

Head of Brand Initiatives

Payment Brand Client increases online checkout brand share with Comscore Action Lift

Payment Brand Client

PayPal achieves higher online checkout conversion rates with Comscore custom e-commerce measurement

PayPal

Making a Splash at Super Bowl LIII with Pepsi and bubly

PepsiCo

Kevin Moeller

Pepsi Consumer Insights & Analytics

Pinnacle Advertising and Marketing Group achieves more accurate campaign measurement with Comscore

Pinnacle Advertising and Marketing Group

Pursuit Channel achieves a major automotive ad buy win with ComScore TV and Advanced Audiences

Pursuit Channel

Scott Boos

Chief Revenue Officer

Ranker achieves 4x total audience reach with Comscore Social Incremental reporting

Ranker

a Southeast U.S. RV dealership achieves maximum advertising value with Comscore

RV Dealership - Southeast Region U.S

Secret Weapon Media achieves maximum ad value and campaign impact with ComScore insights

Secret Weapon Media

Chase Baerlin

VICE PRESIDENT

Sonoro Media reaches more Hispanic audiences with Comscore

Sonoro Media

The Dodo - Customer Case Study

The Dodo

The Shade Room proves social impact and engagement with Comscore

The Shade Room

a top makeup brand achieves greater social audience engagement with Comscore Social Insights

Top Makeup Brand's Social Audience

TV Station achieves stronger automotive prospecting insights with Comscore

TV Station

WBRE-TV achieves $65,000 in new local direct business with ComScore

WBRE-TV

Megan Mance

Account Executive

Wegener Media achieves real-time online insights and streamlined Office reporting with ComScore Digital Analytix

Wegener Media

Proving the value of Comscore measurement with WIS-TV

WIS-TV

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