Case Study: Pursuit Channel achieves a major automotive ad buy win with ComScore TV and Advanced Audiences

Pursuit Channel winning automotive ad placements with Comscore TV and Advanced Audiences™

Pursuit Channel, an outdoor enthusiast network, faced the challenge of being excluded from a major agency’s nationally ranked mid-sized truck ad buy because the agency believed a competing channel had enough reach. Pursuit turned to ComScore and Comscore TV, along with Advanced Audiences, to build a stronger case that its viewers were a valuable automotive audience.

ComScore helped Pursuit use national reporting and automotive audience data to show incremental reach, strong intent to buy pickups and SUVs, and sustained viewer engagement during commercials. As a result, Pursuit won part of the ad buy, and ComScore data showed only 14% overlap with Channel B viewers, proving meaningful incremental viewing households.

Pursuit Channel

Scott Boos

Chief Revenue Officer