Case Study: Knorr Marketing achieves more precise local ad targeting and budget growth with ComScore

Breaking through the clutter with Knorr Marketing

Knorr Marketing helped a local furniture store better reach target customers in two counties, but the client’s existing market-level data couldn’t provide county-level insights. Using ComScore data, Knorr Marketing needed a way to analyze viewership more precisely by county and ZIP code to improve reach and efficiency.

ComScore’s ZIP code- and county-level measurement enabled Knorr Marketing to optimize ad placement, reduce waste, and recommend an OTT-heavy plan over OTA to stretch the client’s limited budget. The results included a year-over-year budget increase and Knorr Marketing being named Agency of Record, with annual broadcast budget growth rising from 2.45% to 12.25% under the ComScore-informed strategy.

Knorr Marketing

Ellen Ebersole

AGENCY MANAGER / MEDIA DIRECTOR