Case Study: Harman International achieves measurable ROI from JBL livestream integrations with ComScore Branded Content

Harman International - Customer Case Study

Harman International needed a way to measure the impact of JBL brand integrations across six Twitch livestreams in the Quantum Cup and better understand the value of its gaming sponsorships. ComScore, using its Branded Content™ solution powered by Hive, helped evaluate how the JBL messaging and visuals performed across the livestream campaign.

ComScore analyzed the integrations and identified which streams and content placements drove the strongest media value and ROI. The campaign’s visual exposure generated $846 thousand in media value, with Fortnite North America Playoffs contributing 46% of total visual media value. Harman International said ComScore’s insights helped them confidently evaluate and inform future marketing decisions in gaming.

Harman International

Michael Craig

Senior Director Global Marketing