Case Study: WBRE-TV achieves $65,000 in new local direct business with ComScore

How WBRE-TV used Comscore to help clients recruit

WBRE-TV faced a challenge helping blue collar job recruiters reach the right candidates, since traditional advertising methods like newspapers and job fairs were not delivering results. Working with Comscore data, WBRE-TV looked for a better way to target audiences and support client recruiting efforts.

Comscore helped WBRE-TV introduce a new audience-focused strategy that won client trust and business. As a result, WBRE-TV generated over $65,000 in new local direct business from four clients in five months, while recruiters saw more applications and lower employee turnover.

WBRE-TV

Megan Mance

Account Executive