Case Study: Channel Factory drives 126% more interactions with ComScore Predictive Audiences

Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting to Drive Awareness of Political Candidate

Channel Factory partnered with ComScore to help a political candidate improve YouTube awareness after a previous campaign saw limited success reaching A18–65 moderate and liberal voters. Using ComScore’s cookie-free Predictive Audiences, Channel Factory tested contextual, behavioral, and political audience targeting to better connect with the desired electorate.

ComScore’s Predictive Audiences and Channel Factory’s campaign optimization helped reduce waste by identifying unsuitable ad placements and misaligned language inventory. The campaign delivered 3.38M impressions and increased total interactions by 126%, rising from 332K before Channel Factory to 727K with Channel Factory and ComScore.

Channel Factory