Case Study: H&L Partners achieves lower-cost, higher-performing QSR campaign targeting with ComScore Predictive Audiences

Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L Partners was looking for the most effective targeting approach for a leading QSR brand’s awareness and engagement campaign as cookie-based methods became less viable. Using Comscore’s privacy-friendly contextual and Predictive Audiences, H&L tested options against other third-party audience segments to find a solution that could match performance while lowering costs.

Comscore’s Predictive Audiences delivered the best results, achieving performance comparable to behavioral audiences at a lower cost and outperforming competitor AI contextual segments. Measurable gains included 34% lower CPC versus competitor behavioral audiences, and versus competitor AI contextual segments, 129% higher CTR and 59% lower CPC.

H&L Partners

Jeremy Cobb

VP of Digital Platforms