Case Study: Frameplay achieves double-digit brand lift in gaming with Comscore

Frameplay & Comscore offer Brand Lift in the Gaming Space

Frameplay helped a leading snack brand and its agency reach the growing gaming audience with a more authentic brand message. Using Comscore insights and Comscore’s Brand Survey Lift™, they aimed to understand how to engage gamers without interrupting gameplay while reinforcing the brand as a great-tasting snack.

Frameplay implemented its intrinsic in-game advertising solution, and Comscore measured the impact with Brand Survey Lift. The campaign delivered strong brand lift results, including +31.8 mobile ad recall, +32 fit as a game sponsor, +46.6 liking the brand’s sponsorship, and +26.2 purchase intent, with double-digit point lifts across brand attributes.

Frameplay

Cary Tilds

CHIEF STRATEGY AND OPERATIONS OFFICER