Case Study: Wegener Media achieves real-time online insights and streamlined Office reporting with ComScore Digital Analytix

Wegener leverages Digital Analytix Office Link to seamlessly communicate online insights and make real-time business decisions

Wegener, the Netherlands' largest regional newspaper publisher with about 800,000 daily circulation and 2.6 million readers, faced a shift to cross‑media publishing that required editors to deliver content across print, web, social and email while proving audience value to advertisers. The company needed to embed customer‑lifecycle tracking and a data‑driven workflow into day‑to‑day editorial processes to attract, fascinate, convert and retain readers.

Wegener implemented comScore Digital Analytix® Office Link with added editorial metadata and standardized dashboards, delivering automated, refreshable Excel/PowerPoint reports and live segmentation to analysts, editors and executives. The solution put real‑time KPIs into everyday tools, cut reporting effort, improved per‑article and per‑editor performance insight, supported design/navigation and paid‑content testing, and helped drive editorial engagement and faster, data‑informed business decisions.

Wegener Media