Case Study: Arsement Media Group achieves a successful Louisiana governor re-election campaign with ComScore insights

Building a winning political media plan with Arsement Media Group

Arsement Media Group needed to build an effective media plan for John Bel Edwards’ 2019 Louisiana governor re-election campaign in a highly competitive race. To optimize media buys across multiple markets in Louisiana, they turned to ComScore for custom insights.

ComScore provided unique audience and market insights that helped Arsement Media Group focus spending on the media that mattered most. The approach supported a successful campaign outcome, contributing to John Bel Edwards’ re-election in a race decided by fewer than 50,000 votes.

Arsement Media Group

Jared Arsement

President