Case Study: Leading Auto Manufacturer achieves 86% publisher viewability increase and exceeds market benchmarks with comScore vCE (comScore)

In-flight optimisation increases publisher’s viewability by 86% for auto manufacturer’s ad campaign

A leading auto manufacturer running a four‑week digital campaign to promote its latest electric model wanted to ensure the ads had the best chance to be seen by potential buyers, so it sought a way to monitor and improve viewability across publisher partners in real time.

Working with its agency and comScore validated Campaign Essentials (vCE), they monitored in‑flight viewability, identified one underperforming publisher at mid‑campaign, and shifted that publisher’s inventory to higher‑viewability placements. That change drove an 86% increase in the publisher’s in‑view rate in weeks 3–4 versus weeks 1–2, and the campaign overall exceeded market viewability benchmarks.