Case Study: Centro achieves 6x higher in-target delivery with Comscore

Increasing in-target delivery with Centro

Centro needed a better way to reach a very narrow audience segment—Women ages 25–34—while improving targeting performance and controlling costs. To address this challenge, Centro worked with ComScore and used ComScore’s pre-bid segments.

ComScore’s solution enabled Centro to increase in-target delivery significantly, with in-target delivery improving 6x versus a campaign without a demographic segment. ComScore also improved targeting efficiency by 5x in eCPM and delivered meaningful cost savings by reducing cookie-syncing costs through an easy integration with Centro.

Centro

Ian Trider

Director of RTB Platform Operations