Case Study: Secret Weapon Media achieves maximum ad value and campaign impact with ComScore insights

Maximizing the value of ad buys with Secret Weapon Media Agency

Secret Weapon Media Agency helped a local RV dealership client address rising costs from a historically strong station buy, where Station A increased its cost per point (CPP) without delivering enough additional value. Using ComScore insights and the Comscore Ranker and Trender reports, Secret Weapon Media needed a way to reallocate budget to get more value for the money spent.

ComScore helped Secret Weapon Media reduce Station A’s budget by 30% and shift spend toward the stations and programming delivering the best return. The vendor’s analysis and the point bank approach led to better value-added delivery, and Secret Weapon Media reallocated spend for the following year to maximize campaign impact, contributing to year-over-year website traffic growth.

Secret Weapon Media

Chase Baerlin

VICE PRESIDENT