Merkle B2B Case Studies & Customer Successes

Merkle Sokrati is India’s leading technology-enabled, data-driven Digital Media and Customer Experience Management (CXM) company. Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is also a certified partner for many enterprise marketing technology solutions like Salesforce, Adobe, MoEngage, AppsFlyer, Branch.io, and more. Sokrati currently manages ~10% of performance media spends on Google Ads across India. The team includes 42+ (and counting) Facebook Blueprint Certified marketing professionals. (2nd highest for any agency in India). They help India's largest and fastest-growing brands like Swiggy, Tanishq, Canon, Tata Sky, ITC, Kotak, FoxStar, Voot, and many others to build and execute customer-centric business strategies. Touted as one of the coolest work cultures in the country, Sokrati is led by an extremely dynamic and vibrant team of 1,200 strong experts, working across 7 time zones to bring efficiency, innovation, and brilliance into the digital space.

1-800 Contacts - Customer Case Study

1-800 Contacts

Getting to Know Your Customers Across Multiple Brands

1-800-FLOWERS.com, Inc.

Rahul Chand

Senior Director, Enterprise Loyalty Marketing

AAA Life Increases Speed to Market with Customized Adobe Campaign

AAA

AARP® Launches Data Transformation to Deliver Personalization

AARP

Bill Gale

VP, Enterprise Data

Merkle Provides a 50% Increase in B2B Sales for Automotive Company

Advance Auto Parts

AAA Life Increases Speed to Market with Customized Adobe Campaign

American Automobile Association (AAA)

AAA Life Launches a New Marketing Data Platform

American Automobile Association (AAA)

The American Heart Association brings together data to drive donations, revenue, and retention

American Heart Association

Home Décor Retailer Expanded its Reach and Identified More Customers

Annie Selke

Kaylie Bruno

Email-marketing specialist

Transforming How the Woodworking Industry Finds Answers

Architectural Woodwork Institute

Leveraging the integration of online and offline to drive sales for Arhaus

Arhaus

Christine Parish

Director, CRM

ASU Foundation Takes Online Giving Experience to Higher Level

Arizona State University

Atomberg Success Story: 3X increased spends with 25% improved ROAS

Atomberg Technologies

Arindam Paul

Founder and Head - Marketing and Strategy

Data Integration, Organizational Restructuring Transforms Aviva

Aviva

Big-Box Office Supply Retailer - Customer Case Study

Big-Box Office Supply Retailer

Boden’s Target Emails Deliver a Seamless Experience

Boden

Cancer Treatment Centers of America® Leverages Audience Insights & Addressable Media

Cancer Treatment Centers of America® (CTCA)

Cancer Treatment Centers of America® Uses Attribution to Measure Linear TV’s Impact and Improve Efficiency

Cancer Treatment Centers of America® (CTCA)

Winning Together with Corporate Cause Marketing

Canine Companions for Independence

Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers

Canon

Michael Lebron

Sr. Director, IT Innovation Center

Carbon2Cobalt achieves significantly higher open and conversion rates

Carbon2Cobalt

Bill Cuttler

Chief Financial Officer & Chief Operating Officer

Cisco Webex Paid Search Program Pays Off

Cisco

Citizens Access Launches New Bank Using Advanced Audience Strategy

Citizens Access Bank

Merkle adds charm to Crocs’ Jibbitz digital experience

Crocs

Harvey Bierman

Vice President of Global Technology and Operations

Getting to Know Your Customers through Engagement

Deckers Brands

Digital Data Defines Dell Technologies, Inc.'s Customer Journeys

Dell

Iconic Fashion Line Makes Fraud-Free Technology Chic

Diane von Furstenberg

Thought Leadership Product Strategy from a Digital Design Industry Leader

Digital Design company

Creative Campaign Goes to Work for Outdoor Retailer

Dri Duck

A Family Entertainment Company Goes from Local to International

Family Entertainment Company

Fashion Retailer Company - Customer Case Study

Fashion Retailing Company

Fortune 50 Mobile B2B Retailer Sets Key Performance Indicators for Website Simplification

Fortune 50 Mobile Retailer

Fortune 50 Mobile B2B Retailer Delivers a People-Based Experience with Adobe Experience Cloud

Fortune 50 Mobile Retailer

Fortune 50 Mobile B2B Retailer Sees a Full Migration Recovery with Technical SEO

Fortune 50 Mobile Retailer

Customer Data and Decisioning Technology Drives B2B Sales for a Paint Retailer

Fortune 500 Building Materials Retailer

Automating the Customer Journey for a Global Cosmetics Company

Global Cosmetics Company

Lifecycle and Value-Based Segmentation

Global Cruise Company

Global Entertainment Company Cross-sells to Most Valuable Customers

Global Entertainment Company

Best-in-Class CRM with Adobe

Global Family Entertainment Company

Transforming the Digital Experience for a Global Insurance Company

Global Insurance Company

Global Network Service Provider’s Paid Search Campaign Sees Major Lift in Lead Generation

Global Networking Hardware Company

Global Pharmaceutical Company - Customer Case Study

Global Pharmaceutical Company

Top Retailer Gets A Global CMS With Adobe Experience Manager

Global Top CMS Retailer

Grant Thornton’s Ready Campaign Builds Awareness During Times of Uncertainty

Grant Thornton

Habitat for Humanity Achieves Outstanding Online Fundraising Growth Despite Uncertain Times

Habitat for Humanity

Hallmark’s Rockin’ Sweepstakes Campaign for Baby Products

Hallmark

Heifer International transforms their email platform to better engage their constituents

Heifer International

More visitors, more convenience, more HEMA

HEMA

HERSHEY'S Online Corporate Gifting Made Easy and Seamless

Hershey’s

Hershey’s Chocolate Raises the Bar by Going Direct

Hershey’s

Enabling Excellence in Email Marketing for a Hospitality Disruptor

Hospitality Disruptor

Intuit Engages Small Businesses Both Within and Outside of the Financial Industry

Intuit

Drive Customer Experience to Improve Business Outcomes

Large Auto Motors Manufacturer

Beverage Brand Speeds Up Event Stream Analysis

Large Beverage Retailer

National Cardiovascular Nonprofit uses RAL for Donor Insights

Large Cardiovascular Nonprofit Service Provider

Deploying a Customer Look-Up for a Large Discount Tool and Hardware Retailer

Large Discount Tool and Hardware Retailer

Health and Wellness Retailer Uses Advanced Audience Segmentation to Catapult its Amazon Sales

Large Health and Wellness Retailer

Helping a Large Insurance Company Pave the Way for GA4 with AWS

Large Insurance Company

Distributor Improves Search Experience With Better Product Content

Large IT Distributor

Large IT Distributor Makes Better Pricing Decisions With Data-Driven Insights

Large IT Distributor

Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google

Large Mattress Manufacturer

Segmented Messaging Drives Increased Engagement and Conversions

Large National Nonprofit and Advocacy Group

Developing Infrastructure as Code for a leading Non-Profit organization

Large Nonprofit Organization

Automated Bid Strategies and Diverse Ad Formats Drive In-Store Visits

Large Retail Clothing Brand Company

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Large Retailer

Largest Big-Box Retailers - Customer Case Study

Largest Big-Box Retailers

How a Gaming Retailer Upgraded Its Customer Personalization Strategies

Largest Video Game and Electronics Retailers

Leading Automobile Manufacturer Gains Deep Insight into Buyer Journey

Leading Automobile Manufacturer

Leading Cancer Charity Drives Fundraising Results

Leading Cancer Charity

Leading Cancer Nonprofit Boosts Brand Awareness

Leading Cancer Nonprofit Service Provider

Leading Children’s Hospital Grows Donor Base with Tremendous Results

Leading Children’s Hospital

In-housing a Complex Media Organization within a Retailer

Leading Complex Media Organization

Computer Hardware Company Sees Account-Based Marketing Success With B2B Connect

Leading Computer Hardware Company

A Flexible, Scalable CMS Solution for Leading Dental Support Organization

Leading Dental Support Organization

Leading Direct Mail Marketer - Customer Case Study

Leading Direct Mail Marketer

Creating 360-Degree Customer Views for a Leading Life Insurance Company

Leading Family Life Insurance Company

Evolving Value Realization for a Food and Beverage Company

Leading Food and Beverage Company

Leading Global Nonprofit Housing Organization Achieves Record-Breaking Digital Fundraising Results

Leading Global Nonprofit Housing Organization

A Multinational Food and Beverage Leader Sees Growth from Data and Digital Transformation With Targeted Proofs of Concept

Leading Global Snacks Company

International Health Charity Sees Staggering Results with Multi-channel Fundraising

Leading International Health Charity

Utilizing a clean room for privacy-safe data ingestion and audience building

Leading Leading Financial Products Company

Enabling Unknown Identity Resolution with a Top Ten P&C Insurer

Leading P&C Insurer

TV Network Launches New SVOD Service with Targeted Media

Leading TV Network SVOD Service Provider

A Leading US Retailer Analyzes Customer Reviews to Build Customer-Centric Products

Leading U.S. Retailer

A Leading UK Bank Delivers Hyper Personalization to Customers

Leading UK Bank Delivers

Real-Time Customer Decisioning Reduces Churn for A Wireless Communications Provider

Leading US Wireless Communications Provider

The Formula For Living Proof’s Commerce Experience

Living Proof

Data Centralization and Real-time Insights for a Luxury Fashion Retailer

Luxury Fashion Retailer

Using Data, People, And Technology To Optimize Automotive Subscription Services

Major Automotive Services Subscription Provider

Transforming Marketing and Sales for a CPG Giant

Major CPG Food and Beverage Brands Company

Connected Omnichannel Marketing through Data and Identity Transformation

Major Credit Card Company

Hospital System Sees High-performing Media from M1 Precise Targeting

Major Hospital System Service Provider

Driving Sales for a Major Insurance and Financial Services Brand

Major Insurance and Financial Services Provider

Major Regional Financial Services Company - Customer Case Study

Major Regional Financial Services Company

Marriott Promotes New Mobile App, Drives Downloads, and Increases Engagement

Marriott

Merkle B2B Supersizes Selling Experiences for McCain Foods

McCain

Summer Dufner

Senior Manager of Field & Distributor

Redefining Online Success with MINI

Mini

MINI’s Season of Drive Sales Event Creative Experience Generated $22 Million in Incremental Revenue

Mini

An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

Multi-Billion-Dollar Global Retailer

How A National Grocer Gained a Smarter Chatbot to Exceed Customer Demands

National Grocer

How Nespresso Used Smart Audience Targeting to Increase In-Store and Online Traffic

Nespresso

NetApp Engages Key Accounts with Multi-Channel Media

NetApp

How Neutrogena is Engaging Consumers With Holiday Skin Care Experiences

Neutrogena

How The Times Is Driving Customer Value, Increasing Engagement and Reducing Churn

News UK

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Nimble

Merkle delivers groundbreaking loyalty program for hydration experts Nuun

Nuun

Emily Baird

Community Marketing Manager

Operation Smile - Customer Case Study

Operation Smile

Jann Schultz

Director

National Outdoor Gear & Apparel Retailer Significantly Increases Email Revenue

Orvis

Tim Delles

Senior Marketing Manager

Mature Pharmaceutical Blockbuster Drug Looks to Optimize Engagement Through Relevant and Sequential Messaging

Pharmaceuticals Company

Shopper Identification is Key to Success

Plow & Hearth

Cindy White

Senior eCommerce Marketing Manager

The perfect mix of real-time marketing delivers bottom-line results

Potpourri Group (PGI)

Prominent Apparel Retailer Company - Customer Case Study

Prominent Apparel Retailer Company

TV Network Launches New SVOD Service with Targeted Media

Prominent Television Network Company

How Merkle built out Roots’ solutions with Salesforce Commerce Cloud

Roots

Royal Caribbean Drives Engagement and Rewards Exploration Via Interactive Ship Tour Engagement Hub

Royal Caribbean

Samsung - Customer Case Study

Samsung

Kris Narayanan

Director- Integrated Marketing

Samsung Drives Purchase and Engagement Across B2B and B2C Ecosystems

Samsung

Satair Transforms the Airline Supply Chain with Innovative Revenue Streams

Satair

Schneider Electric - Customer Case Study

Schneider Electric

Evan Kent

Vice President, Integrated Marketing

Signify Goes Direct to Consumer with Data Transformation

Signify

Visitor Identification Platform Engages Shoppers & Drives Sales

Smith & Noble

Andrew Sampson

Digital Marketing Manager

Sony Rewards App Visits Grow 324% With a Fresh Gamified Experience

Sony

Sony Pictures India drives 13x reach at lowered costs for Once Upon A Time In Hollywood with YouTube Home-Feed Ads

Sony Pictures Entertainment

Shony Panjikaran

Director & Head of Marketing

Southwest Airlines Drives Brand Engagement With a Viral Hashtag Contest

Southwest Airlines

Spring Venture Group Boosts Health Insurance Experience With Consolidated Tech Stack

Spring Venture Group

How Subaru Quickly Connected Its Data to Understand the Customer Journey

Subaru

Sweetwater Creates a Frictionless User Experience through SEM

Sweetwater Sound

Jeff Ekblad

Director of Performance Marketing

Targeted Media Solutions - Customer Case Study

Target Media Solutions

tarte™ Cosmetics' Triumphant Holiday 2018

tarte

Getting Personal with Engineers Pays Off for TE Connectivity

TE Connectivity

TE Connectivity Transforms its B2B Marketing with Influential Film

TE Connectivity

Better Digital Product Content Across Channel Partners Improves Traffic and Revenue

Technology Manufacturing Company

The Body Shop Uses Snapchat to Scale Prospecting Audiences

The Body Shop

Merkle Leads SAP Strategy With The Entertainer

The Entertainer

Donors Double Down When Salvation Army Gets Personal on Giving Tuesday

The Salvation Army

Upgrading a Health System Intranet in the Time of COVID-19

The University of Kansas Health System Intranet

Crystal Burgess

Digital Communications & Strategy Manager

Titan wins higher incremental online sales with Google Discovery implementation

Titan Company

Naveen Phulwani

Head - Omnichannel

Title Nine Sees 200% Revenue Increase with Personalized Email Campaign

Title Nine

Mary Brown

Director of Ecommerce

Data-Driven ITA Card Acquisition Drives a 20+% Lift in Performance

Top Financial Services Firm

Retail Bank Gap Analysis and Road-Mapping Framework

Top-10 Bank

Ensuring Growth after the Rx-to-OTC Conversion

Top-10 Pharmaceutical Company

Dynamic Messaging in Life Sciences

Top-10 Pharmaceutical Company

Customer Driven Portfolio Optimization

Top-10 Pharmaceutical Company

Top-10 Regional Bank - Customer Case Study

Top-10 Regional Bank

Top-15 Regional Bank - Customer Case Study

Top-15 Regional Bank

Deposit Cross-Sell & Portfolio Optimization

Top-20 Regional Bank

Deploying a Magento Ecommerce Website Powered by AWS for Ulysse Nardin

Ulysse Nardin

Stéphane Carlier

Global Head of Digital

Universal Parks & Resorts transforms their customer data ecosystem on AWS

Universal Parks & Resorts (UPR)

Creating a Centralized Email Solution for Higher Education

University of Virginia

Vantage customer identification nearly doubles

Vantage

Henry Lewis

Chief Executive Officer

Supporting Vari’s Rebrand and Transition to Salesforce

Vari

Delivering Unique Customer Journeys for ViiV Healthcare

ViiV Healthcare

VMware’s CRM-Focused Search Restructure Drives More Leads and Efficiency

VMware

Transforming ways of working to deliver always-on marketing for Vodafone Group

Vodafone

How an imaging technology brand repositioned through a cross-industry media campaign

Well-Known Technology Company

No matching case studies

Featured Companies

WhiteBoard Product Solutions

86 Case Studies

NavaWeb

32 Case Studies

Parse.ly

13 Case Studies