155 Merkle Case Studies

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Read 155 Case Studies from real Merkle users sharing their business challenges and results after using Merkle software.

  • 1-800 Contacts - Customer Case Study
  • Getting to Know Your Customers Across Multiple Brands
  • AAA Life Increases Speed to Market with Customized Adobe Campaign
  • AARP® Launches Data Transformation to Deliver Personalization
  • Merkle Provides a 50% Increase in B2B Sales for Automotive Company
  • AAA Life Increases Speed to Market with Customized Adobe Campaign
  • AAA Life Launches a New Marketing Data Platform
  • The American Heart Association brings together data to drive donations, revenue, and retention
  • Home Décor Retailer Expanded its Reach and Identified More Customers
  • Transforming How the Woodworking Industry Finds Answers
  • Leveraging the integration of online and offline to drive sales for Arhaus
  • ASU Foundation Takes Online Giving Experience to Higher Level
  • Atomberg Success Story: 3X increased spends with 25% improved ROAS
  • Data Integration, Organizational Restructuring Transforms Aviva
  • Big-Box Office Supply Retailer - Customer Case Study
  • Boden’s Target Emails Deliver a Seamless Experience
  • Cancer Treatment Centers of America® Leverages Audience Insights & Addressable Media
  • Cancer Treatment Centers of America® Uses Attribution to Measure Linear TV’s Impact and Improve Efficiency
  • Winning Together with Corporate Cause Marketing
  • Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
  • Carbon2Cobalt achieves significantly higher open and conversion rates
  • Cisco Webex Paid Search Program Pays Off
  • Citizens Access Launches New Bank Using Advanced Audience Strategy
  • Merkle adds charm to Crocs’ Jibbitz digital experience
  • Getting to Know Your Customers through Engagement
  • Digital Data Defines Dell Technologies, Inc.'s Customer Journeys
  • Iconic Fashion Line Makes Fraud-Free Technology Chic
  • Thought Leadership Product Strategy from a Digital Design Industry Leader
  • Creative Campaign Goes to Work for Outdoor Retailer
  • A Family Entertainment Company Goes from Local to International
  • Fashion Retailer Company - Customer Case Study
  • Fortune 50 Mobile B2B Retailer Sets Key Performance Indicators for Website Simplification
  • Fortune 50 Mobile B2B Retailer Delivers a People-Based Experience with Adobe Experience Cloud
  • Fortune 50 Mobile B2B Retailer Sees a Full Migration Recovery with Technical SEO
  • Customer Data and Decisioning Technology Drives B2B Sales for a Paint Retailer
  • Automating the Customer Journey for a Global Cosmetics Company
  • Lifecycle and Value-Based Segmentation
  • Global Entertainment Company Cross-sells to Most Valuable Customers
  • Best-in-Class CRM with Adobe
  • Transforming the Digital Experience for a Global Insurance Company
  • Global Network Service Provider’s Paid Search Campaign Sees Major Lift in Lead Generation
  • Global Pharmaceutical Company - Customer Case Study
  • Top Retailer Gets A Global CMS With Adobe Experience Manager
  • Grant Thornton’s Ready Campaign Builds Awareness During Times of Uncertainty
  • Habitat for Humanity Achieves Outstanding Online Fundraising Growth Despite Uncertain Times
  • Hallmark’s Rockin’ Sweepstakes Campaign for Baby Products
  • Heifer International transforms their email platform to better engage their constituents
  • More visitors, more convenience, more HEMA
  • HERSHEY'S Online Corporate Gifting Made Easy and Seamless
  • Hershey’s Chocolate Raises the Bar by Going Direct
  • Enabling Excellence in Email Marketing for a Hospitality Disruptor
  • Intuit Engages Small Businesses Both Within and Outside of the Financial Industry
  • Drive Customer Experience to Improve Business Outcomes
  • Beverage Brand Speeds Up Event Stream Analysis
  • National Cardiovascular Nonprofit uses RAL for Donor Insights
  • Deploying a Customer Look-Up for a Large Discount Tool and Hardware Retailer
  • Health and Wellness Retailer Uses Advanced Audience Segmentation to Catapult its Amazon Sales
  • Helping a Large Insurance Company Pave the Way for GA4 with AWS
  • Distributor Improves Search Experience With Better Product Content
  • Large IT Distributor Makes Better Pricing Decisions With Data-Driven Insights
  • Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google
  • Segmented Messaging Drives Increased Engagement and Conversions
  • Developing Infrastructure as Code for a leading Non-Profit organization
  • Automated Bid Strategies and Diverse Ad Formats Drive In-Store Visits
  • Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer
  • Largest Big-Box Retailers - Customer Case Study
  • How a Gaming Retailer Upgraded Its Customer Personalization Strategies
  • Leading Automobile Manufacturer Gains Deep Insight into Buyer Journey
  • Leading Cancer Charity Drives Fundraising Results
  • Leading Cancer Nonprofit Boosts Brand Awareness
  • Leading Children’s Hospital Grows Donor Base with Tremendous Results
  • In-housing a Complex Media Organization within a Retailer
  • Computer Hardware Company Sees Account-Based Marketing Success With B2B Connect
  • A Flexible, Scalable CMS Solution for Leading Dental Support Organization
  • Leading Direct Mail Marketer - Customer Case Study
  • Creating 360-Degree Customer Views for a Leading Life Insurance Company
  • Evolving Value Realization for a Food and Beverage Company
  • Leading Global Nonprofit Housing Organization Achieves Record-Breaking Digital Fundraising Results
  • A Multinational Food and Beverage Leader Sees Growth from Data and Digital Transformation With Targeted Proofs of Concept
  • International Health Charity Sees Staggering Results with Multi-channel Fundraising
  • Utilizing a clean room for privacy-safe data ingestion and audience building
  • Enabling Unknown Identity Resolution with a Top Ten P&C Insurer
  • TV Network Launches New SVOD Service with Targeted Media
  • A Leading US Retailer Analyzes Customer Reviews to Build Customer-Centric Products
  • A Leading UK Bank Delivers Hyper Personalization to Customers
  • Real-Time Customer Decisioning Reduces Churn for A Wireless Communications Provider
  • The Formula For Living Proof’s Commerce Experience
  • Data Centralization and Real-time Insights for a Luxury Fashion Retailer
  • Using Data, People, And Technology To Optimize Automotive Subscription Services
  • Transforming Marketing and Sales for a CPG Giant
  • Connected Omnichannel Marketing through Data and Identity Transformation
  • Hospital System Sees High-performing Media from M1 Precise Targeting
  • Driving Sales for a Major Insurance and Financial Services Brand
  • Major Regional Financial Services Company - Customer Case Study
  • Marriott Promotes New Mobile App, Drives Downloads, and Increases Engagement
  • Merkle B2B Supersizes Selling Experiences for McCain Foods
  • Redefining Online Success with MINI
  • MINI’s Season of Drive Sales Event Creative Experience Generated $22 Million in Incremental Revenue
  • An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer
  • How A National Grocer Gained a Smarter Chatbot to Exceed Customer Demands
  • How Nespresso Used Smart Audience Targeting to Increase In-Store and Online Traffic
  • NetApp Engages Key Accounts with Multi-Channel Media
  • How Neutrogena is Engaging Consumers With Holiday Skin Care Experiences
  • How The Times Is Driving Customer Value, Increasing Engagement and Reducing Churn
  • Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer
  • Merkle delivers groundbreaking loyalty program for hydration experts Nuun
  • Operation Smile - Customer Case Study
  • National Outdoor Gear & Apparel Retailer Significantly Increases Email Revenue
  • Mature Pharmaceutical Blockbuster Drug Looks to Optimize Engagement Through Relevant and Sequential Messaging
  • Shopper Identification is Key to Success
  • The perfect mix of real-time marketing delivers bottom-line results
  • Prominent Apparel Retailer Company - Customer Case Study
  • TV Network Launches New SVOD Service with Targeted Media
  • How Merkle built out Roots’ solutions with Salesforce Commerce Cloud
  • Royal Caribbean Drives Engagement and Rewards Exploration Via Interactive Ship Tour Engagement Hub
  • Samsung - Customer Case Study
  • Samsung Drives Purchase and Engagement Across B2B and B2C Ecosystems
  • Satair Transforms the Airline Supply Chain with Innovative Revenue Streams
  • Schneider Electric - Customer Case Study
  • Signify Goes Direct to Consumer with Data Transformation
  • Visitor Identification Platform Engages Shoppers & Drives Sales
  • Sony Rewards App Visits Grow 324% With a Fresh Gamified Experience
  • Sony Pictures India drives 13x reach at lowered costs for Once Upon A Time In Hollywood with YouTube Home-Feed Ads​
  • Southwest Airlines Drives Brand Engagement With a Viral Hashtag Contest
  • Spring Venture Group Boosts Health Insurance Experience With Consolidated Tech Stack
  • How Subaru Quickly Connected Its Data to Understand the Customer Journey
  • Sweetwater Creates a Frictionless User Experience through SEM
  • Targeted Media Solutions - Customer Case Study
  • tarte™ Cosmetics' Triumphant Holiday 2018
  • Getting Personal with Engineers Pays Off for TE Connectivity
  • TE Connectivity Transforms its B2B Marketing with Influential Film
  • Better Digital Product Content Across Channel Partners Improves Traffic and Revenue
  • The Body Shop Uses Snapchat to Scale Prospecting Audiences
  • Merkle Leads SAP Strategy With The Entertainer
  • Donors Double Down When Salvation Army Gets Personal on Giving Tuesday
  • Upgrading a Health System Intranet in the Time of COVID-19
  • Titan wins higher incremental online sales with Google Discovery implementation​
  • Title Nine Sees 200% Revenue Increase with Personalized Email Campaign
  • Data-Driven ITA Card Acquisition Drives a 20+% Lift in Performance
  • Retail Bank Gap Analysis and Road-Mapping Framework
  • Ensuring Growth after the Rx-to-OTC Conversion
  • Dynamic Messaging in Life Sciences
  • Customer Driven Portfolio Optimization
  • Top-10 Regional Bank - Customer Case Study
  • Top-15 Regional Bank - Customer Case Study
  • Deposit Cross-Sell & Portfolio Optimization
  • Deploying a Magento Ecommerce Website Powered by AWS for Ulysse Nardin
  • Universal Parks & Resorts transforms their customer data ecosystem on AWS​
  • Creating a Centralized Email Solution for Higher Education
  • Vantage customer identification nearly doubles
  • Supporting Vari’s Rebrand and Transition to Salesforce
  • Delivering Unique Customer Journeys for ViiV Healthcare
  • VMware’s CRM-Focused Search Restructure Drives More Leads and Efficiency
  • Transforming ways of working to deliver always-on marketing for Vodafone Group
  • How an imaging technology brand repositioned through a cross-industry media campaign

About Merkle

Merkle Sokrati is India’s leading technology-enabled, data-driven Digital Media and Customer Experience Management (CXM) company. Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is also a certified partner for many enterprise marketing technology solutions like Salesforce, Adobe, MoEngage, AppsFlyer, Branch.io, and more. Sokrati currently manages ~10% of performance media spends on Google Ads across India. The team includes 42+ (and counting) Facebook Blueprint Certified marketing professionals. (2nd highest for any agency in India). They help India's largest and fastest-growing brands like Swiggy, Tanishq, Canon, Tata Sky, ITC, Kotak, FoxStar, Voot, and many others to build and execute customer-centric business strategies. Touted as one of the coolest work cultures in the country, Sokrati is led by an extremely dynamic and vibrant team of 1,200 strong experts, working across 7 time zones to bring efficiency, innovation, and brilliance into the digital space.

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