Case Study: Roots achieves new growth with Salesforce Commerce Cloud from Merkle

How Merkle built out Roots’ solutions with Salesforce Commerce Cloud

Roots, the official outfitter for the U.S., Canada, and Barbados national teams, partnered with Merkle to handle a surge in demand for its Olympic apparel, including sweaters, jackets, and berets. The company needed a digital commerce solution that could scale quickly during peak publicity and manage customer communications efficiently.

Merkle built and launched a digital store on Salesforce Commerce Cloud and expanded support centers to meet the traffic spike. The result was millions of orders shipped efficiently and accurately, while Merkle continued to improve Roots’ commerce experience with features like ship-from-store, buy online return to store, geotargeting, and support for eight currencies.

Roots