Merkle B2B Case Studies & Customer Successes

Merkle Sokrati is India’s leading technology-enabled, data-driven Digital Media and Customer Experience Management (CXM) company. Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is also a certified partner for many enterprise marketing technology solutions like Salesforce, Adobe, MoEngage, AppsFlyer, Branch.io, and more. Sokrati currently manages ~10% of performance media spends on Google Ads across India. The team includes 42+ (and counting) Facebook Blueprint Certified marketing professionals. (2nd highest for any agency in India). They help India's largest and fastest-growing brands like Swiggy, Tanishq, Canon, Tata Sky, ITC, Kotak, FoxStar, Voot, and many others to build and execute customer-centric business strategies. Touted as one of the coolest work cultures in the country, Sokrati is led by an extremely dynamic and vibrant team of 1,200 strong experts, working across 7 time zones to bring efficiency, innovation, and brilliance into the digital space.

1-800 Contacts achieves faster load times and improved customer experience with Merkle

1-800 Contacts

The AA achieves faster, smarter omnichannel marketing growth with Merkle and Bloomreach

AA

AAA Life achieves faster speed to market with Merkle and Customized Adobe Campaign

AAA

AAA Life increases speed to market with Merkle and Adobe Campaign

AAA Life

AAA Life launches a new marketing data platform on AWS with Merkle

AAA Life

AARP achieves personalized, real-time engagement with Merkle

AARP

ADAC achieves over 10% conversion in digital tolling with Merkle

ADAC

Merkle Provides a 50% Increase in B2B Sales for Automotive Company

Advance Auto Parts

Albert Heijn boosts engagement and digital accessibility with Merkle

Albert Heijn

Allianz Care streamlines quotation management with Merkle’s QuoteForce

Allianz Care

American Heart Association unifies donor data and boosts retention with Merkle

American Heart Association

Amica Mutual Insurance Company achieves omnichannel marketing efficiency with Merkle

Amica Mutual Insurance Company

Annie Selke expands reach and identifies new customers with Merkle Merkury

Annie Selke

Transforming How the Woodworking Industry Finds Answers

Architectural Woodwork Institute

Arhaus boosts direct mail response and sales with Merkle's Merkury

Arhaus

ASU Foundation Takes Online Giving Experience to Higher Level

Arizona State University

Arla Foods achieves a streamlined global GA4 analytics framework with Merkle

Arla Foods

AUDI AG drives successful corporate communications with Merkle

AUDI AG

Big-Box Office Supply Retailer drives in-store revenue with Merkle

Big-Box Office Supply Retailer

BIG4 improves digital customer experience with Merkle

BIG4

Build-A-Bear achieves a guest-led loyalty experience with Merkle and Salesforce Loyalty Management

Build-A-Bear

Burger King achieves 500% loyalty database growth with Merkle's data-driven Royal Perks program

Burger King

Cancer Treatment Centers of America® Uses Attribution to Measure Linear TV’s Impact and Improve Efficiency

Cancer Treatment Centers of America® (CTCA)

Canine Companions for Independence achieves record online fundraising and donor growth with Merkle

Canine Companions for Independence

CapitaStar attracts Gen Z shoppers with Merkle's social media loyalty campaign

CapitaStar

Carbon2Cobalt achieves significantly higher open and conversion rates

Carbon2Cobalt

Bill Cuttler

Chief Financial Officer & Chief Operating Officer

Carglass achieves more appointments with Merkle's YouTube geo-experiment

Carglass

CHOICE achieves personalised member experiences with Merkle and Salesforce

CHOICE

Cisco increases ROAS on Amazon with Pacvue and Merkle

Cisco

Citizens Access Bank launches a new national brand with Merkle

Citizens Access Bank

City of Hope improves cancer care marketing performance with Merkle

City of Hope

Clarins drives commerce innovation and customer experience with Merkle

Clarins

Compare the Market achieves 55% CRM revenue growth with Merkle

Compare the Market

Credit Suisse modernizes its digital platform with Merkle

Credit Suisse

Crocs achieves award-winning digital charm with Merkle

Crocs

Harvey Bierman

Vice President of Global Technology and Operations

Crocs achieves personalized shopping engagement with Merkle’s Jibbitz™ Personalizer

Crocs

DA Direkt achieves higher conversion with Merkle’s digital website relaunch

DA Direkt

danbolig personalises home search with AI-powered neighbourhood storytelling from Merkle

Danbolig

danbolig drives higher engagement and conversion with Merkle’s Favorite Places solution

Danbolig

Danske Spil revives the LOTTO draw experience with Merkle

Danske Spil

Denny's achieves scalable personalization and stronger loyalty with Merkle

Denny's

Iconic Fashion Line Makes Fraud-Free Technology Chic

Diane von Furstenberg

Dr. Barbara Sturm achieves 94% Q4 revenue growth with Merkle

Dr. Barbara Sturm

Creative Campaign Goes to Work for Outdoor Retailer

Dri Duck

Dyreparken achieves personalized omni-channel guest engagement with Merkle and Braze

Dyreparken

Estee Lauder improves cross-channel attribution with Merkle

Estee Lauder

Specialty Fashion Retailer achieves 136% higher catalog response and 237% increase in dollars-per-book with Merkle's CRM, analytics and loyalty measurement solution

Fashion Retailing Company

Focus Brands achieves a scalable, high-performance digital platform with Merkle

Focus Brands

JCPenney engages holiday shoppers with GiftBot from Merkle

Fortune 50 Mobile Retailer

Currys achieves higher conversion and CRM revenue with Merkle

Fortune 50 Mobile Retailer

Funding Circle speeds underwriting and saves 40 hours per week with Merkle and Salesforce Lightning

Funding Circle

Funlab boosts digital revenue and conversions with Merkle

Funlab

Geely Automotive builds trust and drives 2,300+ sales with Merkle

Geely Automotive

General Assembly boosts site performance and conversions with Merkle

General Assembly

Global Cruise Company achieves shorter purchase cycles and higher guest reactivation with Merkle

Global Cruise Company

Global Pharmaceutical Company achieves 368% more qualified patient leads and 65% lower cost-per-lead with Merkle

Global Pharmaceutical Company

Grant Thornton’s Ready Campaign Builds Awareness During Times of Uncertainty

Grant Thornton

Hallmark’s Rockin’ Sweepstakes Campaign for Baby Products

Hallmark

Helvetia improves customer-centric digital experiences with Merkle

Helvetia

Hershey's streamlines online corporate gifting with Merkle

Hershey's

Hershey’s achieves seamless online corporate gifting with Merkle

Hershey’s

Hershey’s achieves direct-to-consumer growth with Merkle

Hershey’s

Hershey’s boosts direct-to-consumer sales with Merkle and Salesforce Commerce Cloud

Hershey’s

Hobbycraft achieves 492% revenue growth with Merkle

Hobbycraft

Husqvarna boosts spare parts sales and customer satisfaction with Merkle

Husqvarna

Income Insurance Limited achieves higher conversions and lower acquisition costs with Merkle and Tealium CDP

Income Insurance Limited

Irwin Mitchell boosts brand awareness and inclusivity with Merkle

Irwin Mitchell

Jetstar achieves higher sales and customer satisfaction with Merkle and Sitecore

Jetstar

JYSK achieves real-time personalisation across 28 markets with Merkle

JYSK

Kellanova achieves lasting consumer engagement with Merkle's immersive digital experiences

Kellanova

Kerry Group improves partner sample requests with Merkle’s Community Portal

Kerry Group

KFC connects with China’s Gen Z through KFC Re:Store by Merkle

KFC

KUKA AG achieves stronger digital lead generation with Merkle

KUKA AG

Kvik achieves higher conversions and a better customer experience with Merkle

KVIK

Helping a Large Insurance Company Pave the Way for GA4 with AWS

Large Insurance Company

Segmented Messaging Drives Increased Engagement and Conversions

Large National Nonprofit and Advocacy Group

Largest Big-Box Retailers achieve higher sales, conversions, and cost efficiency with Merkle

Largest Big-Box Retailers

How a Gaming Retailer Upgraded Its Customer Personalization Strategies

Largest Video Game and Electronics Retailers

Laurastar boosts online sales with Merkle and Salesforce

Laurastar

A Leading Direct Mail Marketer achieves multi‑million‑dollar savings and a 24% campaign performance lift with Merkle's List Sourcing Optimizer

Leading Direct Mail Marketer

Creating 360-Degree Customer Views for a Leading Life Insurance Company

Leading Family Life Insurance Company

Utilizing a clean room for privacy-safe data ingestion and audience building

Leading Leading Financial Products Company

Enabling Unknown Identity Resolution with a Top Ten P&C Insurer

Leading P&C Insurer

Legal & General creates a single source of truth with Merkle and Adobe

Legal & General

LGT Bank achieves global, compliant client lifecycle management with Merkle's CLM solution

LGT Bank

The Formula For Living Proof’s Commerce Experience

Living Proof

Livit achieves award-winning digital real estate management with Merkle's myLivit PWA

Livit

Lumen accelerates personalization and content delivery with Merkle

Lumen

a luxury retailer boosts digital shelf performance with Merkle's Digital Shelf Analytics

Luxury Retailer

M.J. Bale boosts shopping cart conversion with Merkle and Salesforce

M.J. Bale

Major Regional Financial Services Company achieves increased credit card penetration and profitability with Merkle

Major Regional Financial Services Company

a major theme parks company builds a 360-degree guest view with Merkle

Major Theme Parks Company

Marel achieves a 183% larger marketing pipeline with Merkle’s digital data transformation

Marel

McCain Foods drives smarter selling and self-service commerce with Merkle

McCain

Summer Dufner

Senior Manager of Field & Distributor

McCain Foods transforms sales into business-focused consulting with Merkle

McCain

Melissa & Doug achieves self-service B2B commerce growth with Merkle

Melissa & Doug

Mercury Marine streamlines product data with Merkle's enterprise PIM rollout

Mercury Marine

Mester Grønn grows loyalty and reduces churn with Merkle

Mester Grønn

Migros achieves a holistic digital experience with Merkle

Migros

Mini drives more dealer visits and revenue with Merkle's personalized digital experience

Mini

Mini drives millions in incremental revenue with Merkle

Mini

Møller Mobility Group boosts test drive conversions with Merkle automation

Møller Mobility Group

How A National Grocer Gained a Smarter Chatbot to Exceed Customer Demands

National Grocer

How Nespresso Used Smart Audience Targeting to Increase In-Store and Online Traffic

Nespresso

Neutrogena achieves stronger holiday consumer engagement with Merkle

Neutrogena

Neutrogena boosts holiday engagement and sales with Merkle

Neutrogena

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Nimble

Novo Nordisk delivers faster, more personalized marketing with Merkle's modern data hub

Novo Nordisk

Merkle delivers groundbreaking loyalty program for hydration experts Nuun

Nuun

Emily Baird

Community Marketing Manager

Odido boosts multichannel engagement with Merkle

Odido

Operation Smile achieves same-day gift processing, 24-hour donor responses and increased fundraising with Merkle

Operation Smile

Jann Schultz

Director

Pet Wellbeing boosts Amazon ad sales and saves reporting time with Merkle and Amazon Marketing Cloud

Pet Wellbeing

The perfect mix of real-time marketing delivers bottom-line results

Potpourri Group (PGI)

Prominent Apparel Retailer Company achieves targeted, CRM‑driven profitable growth with Merkle

Prominent Apparel Retailer Company

TV Network Launches New SVOD Service with Targeted Media

Prominent Television Network Company

R.M. Williams boosts sales by $170K with Merkle and Salesforce

R.M. Williams

Roots achieves new growth with Salesforce Commerce Cloud from Merkle

Roots

Roots achieves scalable global ecommerce growth with Merkle and Salesforce Commerce Cloud

Roots

Royal Brunei Airlines boosts conversions with Merkle Singapore’s predictive audience intelligence

Royal Brunei Airlines

Salvation Army boosts Giving Tuesday donations with Merkle personalization

Salvation Army

Samsung Electronics America achieves unified customer data and coordinated customer communications with Merkle

Samsung

Kris Narayanan

Director- Integrated Marketing

Satair Transforms the Airline Supply Chain with Innovative Revenue Streams

Satair

Satair achieves digital commerce growth with Merkle

Satair

Scandinavian Airlines boosts ROAS by 93% with Merkle's custom attribution model

Scandinavian Airlines

Shopee improves merchant data access and revenue growth with Merkle and Google Analytics 360

Shopee

SHRM boosts member engagement with Merkle and Salesforce Interaction Studio

SHRM

Signify achieves 30% higher conversions with Merkle

Signify

Signify boosts direct-to-consumer performance with Merkle

Signify

Sony Rewards App Visits Grow 324% With a Fresh Gamified Experience

Sony

Sørlandets Bakhage achieves a unified brand identity with Merkle

Sørlandets Bakhage

Specsavers achieves faster, scalable data insights with Merkle

Specsavers

Specsavers increases conversion visibility with Merkle's server-side tagging

Specsavers

Spring Venture Group boosts health insurance experience with Merkle

Spring Venture Group

Spring Venture Group boosts health insurance customer experience with Merkle and Salesforce

Spring Venture Group

Subway achieves better loyalty, personalisation and revenue growth with Merkle

Subway

Swedish Association of City Missions achieves better food inventory control and less waste with Merkle

Swedish Association of City Missions

Swiss Life achieves 253% more conversions with Merkle

Swiss Life

Tabcorp boosts digital engagement and turnover with Merkle and Adobe Experience Cloud

Tabcorp

Target Media Solutions achieves higher auto insurance customer acquisition with Merkle

Target Media Solutions

Tesco Mobile builds a data-driven decisioning culture with Merkle’s interactive BI solution

Tesco Mobile

Merkle Leads SAP Strategy With The Entertainer

The Entertainer

The Financial Times achieves scalable B2B growth with Merkle and Salesforce Revenue Cloud

The Financial Times

The Salvation Army achieves higher Giving Tuesday donations with Merkle

The Salvation Army

Upgrading a Health System Intranet in the Time of COVID-19

The University of Kansas Health System Intranet

Crystal Burgess

Digital Communications & Strategy Manager

Tivoli Gardens achieves omnichannel guest experiences with Merkle

Tivoli Gardens

Top Financial Services Firm achieves 20–40% higher campaign performance and 20% data-cost reduction with Merkle

Top Financial Services Firm

a top ten P&C insurer improves unknown identity resolution and quote conversion with Merkle

Top Ten P&C Insurer

Top-10 Bank halves campaign execution time and doubles account performance with Merkle

Top-10 Bank

Top-10 Pharmaceutical Company achieves stronger Rx-to-OTC growth with Merkle

Top-10 Pharmaceutical Company

Top-10 Pharmaceutical Company achieves faster formulary communications and increased sales with Merkle

Top-10 Pharmaceutical Company

Top-10 Pharmaceutical Company boosts HCP engagement and ROI with Merkle

Top-10 Pharmaceutical Company

Top-10 Regional Bank achieves 60% increase in new checking accounts with Merkle's digital optimization platform

Top-10 Regional Bank

Top-15 Regional Bank achieves >25% first-year ROI and $1M+ five-year NPV with Merkle's value-based targeting

Top-15 Regional Bank

Top-20 Regional Bank achieves customer-centric cross-sell optimization and higher ROI with Merkle

Top-20 Regional Bank

Tremco transforms CX with self-service commerce through Merkle

Tremco

Ulysse Nardin achieves a modernized, scalable ecommerce experience with Merkle and AWS

Ulysse Nardin

Stéphane Carlier

Global Head of Digital

Ulysse Nardin boosts conversion and engagement with Merkle's AWS-powered Magento ecommerce platform

Ulysse Nardin

Under Armour achieves commerce performance gains with Merkle

Under Armour

University of Kansas Health System upgrades employee intranet experience with Merkle

University of Kansas Health System

Creating a Centralized Email Solution for Higher Education

University of Virginia

UScellular improves app experience and boosts ratings with Merkle

UScellular

Vantage achieves nearly doubled customer identification with Merkle

Vantage

Henry Lewis

Chief Executive Officer

Vantage Deluxe World Travel nearly doubles customer identification with Merkle’s Merkury identity resolution platform

Vantage Deluxe World Travel

Supporting Vari’s Rebrand and Transition to Salesforce

Vari

VELUX boosts roof window sales with Merkle’s Design Studio

VELUX

Virgin Media O2 boosts marketing efficiency and privacy-first measurement with Merkle

Virgin Media O2

VMware’s CRM-Focused Search Restructure Drives More Leads and Efficiency

VMware

VMware achieves stronger Google Ads performance with Merkle

VMware

Vodafone transforms marketing operations and boosts ROI with Merkle

Vodafone

VodafoneZiggo reduces employee turnover risk with Merkle's interactive knowledge platform

VodafoneZiggo

Volvo Trucks boosts digital conversions with Merkle

Volvo Trucks

Wincasa improves tenant support with Merkle's chatbot optimization

Wincasa

WWF boosts donation conversions and engagement with Merkle

World Wildlife Fund (wwf)

World Wildlife Fund boosts animal adoptions with Merkle's Facebook Messenger chatbot

World Wildlife Fund (wwf)

ZWILLING achieves a Black Friday-ready checkout upgrade with Merkle

Zwilling

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