Merkle B2B Case Studies & Customer Successes

Merkle Sokrati is India’s leading technology-enabled, data-driven Digital Media and Customer Experience Management (CXM) company. Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is also a certified partner for many enterprise marketing technology solutions like Salesforce, Adobe, MoEngage, AppsFlyer, Branch.io, and more. Sokrati currently manages ~10% of performance media spends on Google Ads across India. The team includes 42+ (and counting) Facebook Blueprint Certified marketing professionals. (2nd highest for any agency in India). They help India's largest and fastest-growing brands like Swiggy, Tanishq, Canon, Tata Sky, ITC, Kotak, FoxStar, Voot, and many others to build and execute customer-centric business strategies. Touted as one of the coolest work cultures in the country, Sokrati is led by an extremely dynamic and vibrant team of 1,200 strong experts, working across 7 time zones to bring efficiency, innovation, and brilliance into the digital space.

1-800 Contacts achieves faster load times and improved customer experience with Merkle

1-800 Contacts

AAA Life achieves faster speed to market with Merkle and Customized Adobe Campaign

AAA

Merkle Provides a 50% Increase in B2B Sales for Automotive Company

Advance Auto Parts

Transforming How the Woodworking Industry Finds Answers

Architectural Woodwork Institute

ASU Foundation Takes Online Giving Experience to Higher Level

Arizona State University

Big-Box Office Supply Retailer drives in-store revenue with Merkle

Big-Box Office Supply Retailer

Cancer Treatment Centers of America® Uses Attribution to Measure Linear TV’s Impact and Improve Efficiency

Cancer Treatment Centers of America® (CTCA)

Canine Companions for Independence achieves record online fundraising and donor growth with Merkle

Canine Companions for Independence

Carbon2Cobalt achieves significantly higher open and conversion rates

Carbon2Cobalt

Bill Cuttler

Chief Financial Officer & Chief Operating Officer

Crocs achieves award-winning digital charm with Merkle

Crocs

Harvey Bierman

Vice President of Global Technology and Operations

Iconic Fashion Line Makes Fraud-Free Technology Chic

Diane von Furstenberg

Creative Campaign Goes to Work for Outdoor Retailer

Dri Duck

Specialty Fashion Retailer achieves 136% higher catalog response and 237% increase in dollars-per-book with Merkle's CRM, analytics and loyalty measurement solution

Fashion Retailing Company

Global Cruise Company achieves shorter purchase cycles and higher guest reactivation with Merkle

Global Cruise Company

Best-in-Class CRM with Adobe

Global Family Entertainment Company

Global Pharmaceutical Company achieves 368% more qualified patient leads and 65% lower cost-per-lead with Merkle

Global Pharmaceutical Company

Grant Thornton’s Ready Campaign Builds Awareness During Times of Uncertainty

Grant Thornton

Hallmark’s Rockin’ Sweepstakes Campaign for Baby Products

Hallmark

Hershey’s achieves direct-to-consumer growth with Merkle

Hershey’s

Hershey’s achieves seamless online corporate gifting with Merkle

Hershey’s

Helping a Large Insurance Company Pave the Way for GA4 with AWS

Large Insurance Company

Segmented Messaging Drives Increased Engagement and Conversions

Large National Nonprofit and Advocacy Group

Largest Big-Box Retailers achieve higher sales, conversions, and cost efficiency with Merkle

Largest Big-Box Retailers

How a Gaming Retailer Upgraded Its Customer Personalization Strategies

Largest Video Game and Electronics Retailers

A Leading Direct Mail Marketer achieves multi‑million‑dollar savings and a 24% campaign performance lift with Merkle's List Sourcing Optimizer

Leading Direct Mail Marketer

Creating 360-Degree Customer Views for a Leading Life Insurance Company

Leading Family Life Insurance Company

Utilizing a clean room for privacy-safe data ingestion and audience building

Leading Leading Financial Products Company

Enabling Unknown Identity Resolution with a Top Ten P&C Insurer

Leading P&C Insurer

The Formula For Living Proof’s Commerce Experience

Living Proof

Major Regional Financial Services Company achieves increased credit card penetration and profitability with Merkle

Major Regional Financial Services Company

McCain Foods drives smarter selling and self-service commerce with Merkle

McCain

Summer Dufner

Senior Manager of Field & Distributor

Mini drives more dealer visits and revenue with Merkle's personalized digital experience

Mini

How A National Grocer Gained a Smarter Chatbot to Exceed Customer Demands

National Grocer

How Nespresso Used Smart Audience Targeting to Increase In-Store and Online Traffic

Nespresso

Neutrogena achieves stronger holiday consumer engagement with Merkle

Neutrogena

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Nimble

Merkle delivers groundbreaking loyalty program for hydration experts Nuun

Nuun

Emily Baird

Community Marketing Manager

Operation Smile achieves same-day gift processing, 24-hour donor responses and increased fundraising with Merkle

Operation Smile

Jann Schultz

Director

The perfect mix of real-time marketing delivers bottom-line results

Potpourri Group (PGI)

Prominent Apparel Retailer Company achieves targeted, CRM‑driven profitable growth with Merkle

Prominent Apparel Retailer Company

TV Network Launches New SVOD Service with Targeted Media

Prominent Television Network Company

Roots achieves new growth with Salesforce Commerce Cloud from Merkle

Roots

Samsung Electronics America achieves unified customer data and coordinated customer communications with Merkle

Samsung

Kris Narayanan

Director- Integrated Marketing

Satair Transforms the Airline Supply Chain with Innovative Revenue Streams

Satair

Signify achieves 30% higher conversions with Merkle

Signify

Sony Rewards App Visits Grow 324% With a Fresh Gamified Experience

Sony

Spring Venture Group boosts health insurance experience with Merkle

Spring Venture Group

Sweetwater Creates a Frictionless User Experience through SEM

Sweetwater Sound

Jeff Ekblad

Director of Performance Marketing

Target Media Solutions achieves higher auto insurance customer acquisition with Merkle

Target Media Solutions

Merkle Leads SAP Strategy With The Entertainer

The Entertainer

The Salvation Army achieves higher Giving Tuesday donations with Merkle

The Salvation Army

Upgrading a Health System Intranet in the Time of COVID-19

The University of Kansas Health System Intranet

Crystal Burgess

Digital Communications & Strategy Manager

Top Financial Services Firm achieves 20–40% higher campaign performance and 20% data-cost reduction with Merkle

Top Financial Services Firm

Top-10 Bank halves campaign execution time and doubles account performance with Merkle

Top-10 Bank

Top-10 Pharmaceutical Company boosts HCP engagement and ROI with Merkle

Top-10 Pharmaceutical Company

Top-10 Pharmaceutical Company achieves faster formulary communications and increased sales with Merkle

Top-10 Pharmaceutical Company

Top-10 Pharmaceutical Company achieves stronger Rx-to-OTC growth with Merkle

Top-10 Pharmaceutical Company

Top-10 Regional Bank achieves 60% increase in new checking accounts with Merkle's digital optimization platform

Top-10 Regional Bank

Top-15 Regional Bank achieves >25% first-year ROI and $1M+ five-year NPV with Merkle's value-based targeting

Top-15 Regional Bank

Top-20 Regional Bank achieves customer-centric cross-sell optimization and higher ROI with Merkle

Top-20 Regional Bank

Ulysse Nardin achieves a modernized, scalable ecommerce experience with Merkle and AWS

Ulysse Nardin

Stéphane Carlier

Global Head of Digital

Creating a Centralized Email Solution for Higher Education

University of Virginia

Vantage achieves nearly doubled customer identification with Merkle

Vantage

Henry Lewis

Chief Executive Officer

Supporting Vari’s Rebrand and Transition to Salesforce

Vari

VMware’s CRM-Focused Search Restructure Drives More Leads and Efficiency

VMware

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