Case Study: Hershey’s achieves direct-to-consumer growth with Merkle

Hershey’s Chocolate Raises the Bar by Going Direct

Hershey’s needed to adapt its iconic chocolate brand to changing online shopping expectations and create a smoother path to purchase on its website. To do that, Hershey’s partnered with Merkle, using a DTC strategy to gather first-party data and better understand customer behavior.

Merkle helped Hershey’s build a direct-to-consumer plan that made it easier for shoppers to discover products and buy exactly what they wanted, including gifts and late-stage purchase items. The result was a more frictionless customer experience and stronger insight into shopper behavior to support Hershey’s continued leadership in confectionery.

Hershey’s