Case Study: McCain Foods drives smarter selling and self-service commerce with Merkle

Merkle B2B Supersizes Selling Experiences for McCain Foods

McCain Foods wanted to help its sales team move beyond product selling and become trusted advisors to restaurant operators, but they needed a better way to equip reps with the right knowledge and tools. Merkle partnered with McCain’s Customer Marketing team to support this shift with a new digital sales portal and engagement strategy for the sales force.

Merkle designed and launched a digital portal packed with product details, foodservice trends, training modules, and selling tools, then rolled it out with emails, onboarding overlays, a launch video, and a training video series. The result was a more approachable self-service experience that made it easier for McCain’s sales reps to learn the platform, use tools like the category calculator and competitive match feature, and consult more effectively with customers.

McCain

Summer Dufner

Senior Manager of Field & Distributor