Case Study: Mini drives more dealer visits and revenue with Merkle's personalized digital experience

MINI’s Season of Drive Sales Event Creative Experience Generated $22 Million in Incremental Revenue

Mini, the iconic automaker known for its distinctive design, faced a customer preference shift toward larger vehicles in the US, making every sales opportunity more important. For its Season of Drive Winter Sales Event, Mini needed to drive more dealer visits by delivering more personalized, relevant content to potential customers during a highly competitive winter sales period.

Merkle helped Mini improve foot traffic by using a more personalized digital approach to promote the Winter Sales Event and engage prospective buyers with relevant content. The campaign drove stronger dealer visits during the critical promotional window and contributed to millions in new revenue, showing measurable impact from Merkle’s strategy.

Mini