Case Study: Crocs achieves award-winning digital charm with Merkle

Merkle adds charm to Crocs’ Jibbitz digital experience

Crocs wanted to make its Jibbitz™ digital shopping experience more engaging and personalized for customers. To address this challenge, Crocs worked with Merkle on a solution that would let shoppers interactively customize their shoes and charms within the online commerce journey.

Merkle implemented the Jibbitz™ Personalizer and integrated it into Crocs’ Salesforce Commerce Cloud platform. The tool allowed customers to visually select, place, and buy charms across hundreds of options, creating a more inspired commerce experience and elevating customer interactions.

Crocs

Harvey Bierman

Vice President of Global Technology and Operations