Case Study: AAA Life achieves faster speed to market with Merkle and Customized Adobe Campaign

AAA Life Increases Speed to Market with Customized Adobe Campaign

AAA Life faced a complex marketing environment with varying state regulations and compliance requirements that made targeting and segmentation difficult across its insurance products. To improve efficiency and speed to market, AAA Life partnered with Merkle to re-platform its marketing technology suite using Adobe Campaign.

Merkle implemented, configured, and customized Adobe Campaign so AAA Life could dynamically pass targeting and segmentation rules into the campaign platform. The result was a major reduction in manual work and faster campaign delivery, including a 76% reduction in monthly campaign build and deployment time, a 75% reduction in campaign setup time, and a 60% reduction in metadata setup effort.

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