Case Study: Big-Box Office Supply Retailer drives in-store revenue with Merkle

Big-Box Office Supply Retailer - Customer Case Study

A Big-Box Office Supply Retailer with a strong online and store presence wanted to boost brand awareness and drive more traffic to its physical locations through PPC. Merkle, using its search-to-store promotions expertise and IMPAQT search solutions, was brought in to test whether paid search could generate measurable in-store sales and a positive ROI.

Merkle created a four-week PPC campaign for the retailer’s in-store printing and graphics services, directing shoppers to a landing page with an exclusive in-store coupon. The campaign generated more than 30 million impressions and delivered $280,000 in revenue from $140,000 in spend, a 2:1 revenue-to-spend ratio, proving search could effectively drive in-store traffic and sales.