Case Study: Vantage achieves nearly doubled customer identification with Merkle

Vantage customer identification nearly doubles

Vantage partnered with Merkle to improve visitor identification and capture browsing behavior across its website. Using Merkle’s Merkury identity resolution platform, Vantage needed a better way to understand traveler interests and support more personalized marketing and sales conversations.

Merkle implemented a daily feed of website visitor data with 40+ attributes, helping Vantage tailor marketing initiatives and equip its call center with richer insights. Merkle also powered a “Shopping Elsewhere” email trigger for inactive subscribers, boosting open and engagement rates with dynamic content. In addition, Merkle appended mailing addresses where possible and helped Vantage measure social campaign effectiveness through website-visit tracking and reporting, resulting in nearly doubled customer identification.

Vantage

Henry Lewis

Chief Executive Officer