Optimal Workshop B2B Case Studies & Customer Successes

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Understand what matters most to your customers with Optimal Workshop – the user research platform that enables you to create user experiences like no other. The Optimal Workshop research platform offers 5 quantitative and qualitative tools to support your user research journey from beginning to end. help user experience designers, information architects, and user researchers, in 106 countries, and from some of the biggest organizations around the world, design ways to make the world a little easier to navigate and enjoy. tools continue to grow worldwide with users able to create studies in over 80 different languages.

Case Studies

Showing 41 Optimal Workshop Customer Success Stories

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Adidas improves digital navigation and brand clarity with Optimal Workshop

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Airbnb improves marketplace experience with Optimal Workshop

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American Airlines improves employee information access with Optimal Workshop

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Apple achieves better UX insights and navigation with Optimal Workshop

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Using VR in user research Assurity’s journey testing physical spaces

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Assurity improves physical space testing with VR research using Optimal Workshop

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BP enhances digital experiences with Optimal Workshop

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British Airways improves digital customer experience with Optimal Workshop

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British Gas simplifies smart home management with Optimal Workshop

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Cisco improves digital navigation and user experiences with Optimal Workshop

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Deloitte achieves clearer government website navigation with Optimal Workshop

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England's National Health Service delivers clear Covid-19 guidance at scale with Optimal Workshop

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Hewlett Packard improves global digital UX with Optimal Workshop

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Home Depot achieves clearer roles and streamlined team workflows with Optimal Workshop

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HSBC improves global digital banking UX with Optimal Workshop

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Intercom improves blog navigation and user experience with Optimal Workshop

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How Intercom redeveloped the Inside Intercom blog with a renewed focus on users

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John Deere improves communication and findability with Optimal Workshop

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KLM Royal Dutch Airlines improves multilingual booking experiences with Optimal Workshop

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LATAM Airlines achieves smoother travel journeys with Optimal Workshop

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LEGO improves digital experiences with Optimal Workshop

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Lowe's builds better customer and employee experiences with Optimal Workshop

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Ministry of Justice improves child care navigation with Optimal Workshop

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Netflix improves content discovery and creator navigation with Optimal Workshop

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Nike achieves better digital navigation and user experience with Optimal Workshop

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NVIDIA optimizes digital experiences with Optimal Workshop

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PepsiCo improves internal digital experience with Optimal Workshop

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PwC transforms digital user journeys with Optimal Workshop

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Qantas improves digital customer experience with Optimal Workshop

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Santander achieves better customer experience with Optimal Workshop

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Sony achieves a more cohesive cross-platform user experience with Optimal Workshop

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Target improves retail navigation and operational efficiency with Optimal Workshop

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Tesco improves digital journeys at scale with Optimal Workshop

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Toyota Europe improves digital vehicle and app experiences with Optimal Workshop

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Uber improves support experiences with Optimal Workshop

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United Airlines improves customer and employee digital experiences with Optimal Workshop

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Walmart transforms UX research and digital experiences with Optimal Workshop

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Washington State Parks creates a more accessible, user-friendly website with Optimal Workshop

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Workday improves enterprise navigation and user experience with Optimal Workshop

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How Xero futureproofed their customer support experience

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Z Energy achieves evidence-based customer experience innovation with Optimal Workshop

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