Case Study: Adidas improves digital navigation and brand clarity with Optimal Workshop

Adidas streamlines US and UK navigation with Optimal Workshop

Adidas, a leading sportswear manufacturer, faced challenges in organizing its complex digital ecosystem, including its MiCoach multimedia products and streetwear collections. To improve its global e-commerce navigation and brand positioning, Adidas partnered with vendor Optimal Workshop, utilizing its Card Sorting, Tree Testing, and Surveys to gain crucial, data-driven insights into customer perceptions and behaviors.

Optimal Workshop's multi-method research approach provided the solution. The vendor's tools helped Adidas streamline its digital architecture, optimize navigation for key markets like the US and UK, and enhance the authenticity of its streetwear line. The results included a more cohesive brand experience, regionally tailored browsing, and consistent labeling, which collectively improved customer engagement across all digital touchpoints.

Adidas