Case Study: Walmart transforms UX research and digital experiences with Optimal Workshop

Walmart runs hundreds of surveys with Optimal Workshop

Walmart, a major retail corporation, faced the challenge of maintaining a competitive advantage in the digital marketplace, recognizing that intuition alone was insufficient for decision-making. To transform scattered feedback into a strategic advantage, they partnered with Optimal Workshop, utilizing its suite of tools including Surveys, Card Sorting, and Tree Testing to build a comprehensive UX research program.

The solution implemented by Optimal Workshop enabled Walmart to conduct research at an unprecedented scale, using a multi-method approach that included extensive tree testing, card sorting, and hundreds of surveys. This data-obsessed strategy transformed both customer and employee experiences, leading to evidence-based navigation, streamlined internal tools, and a continuous improvement culture. The results for Walmart included faster decision-making, more effective prioritization of development resources, and meaningful differentiation in the competitive retail landscape.

Walmart