Case Study: Toyota Europe improves digital vehicle and app experiences with Optimal Workshop

Toyota Europe improves digital vehicle experiences with Optimal Workshop

Toyota Europe faced the challenge of organizing its expanding digital ecosystem for vehicle dashboards and its MyToyota app. Amid fierce competition, they needed to create intuitive information architectures that would resonate with both traditional vehicle owners and new electric vehicle adopters. To achieve this, they leveraged user testing tools from Optimal Workshop, including Tree Testing and Card Sorting.

Optimal Workshop's solution involved conducting iterative tree testing for Toyota's in-car digital platforms and specialized card sorting for the MyToyota app. This strategic UX research provided Toyota with the insights needed to refine their information architectures. The results included more intuitive digital vehicle interfaces, an optimized app that strengthened customer relationships, and a dedicated foundation for electric vehicle features, leading to increased driver satisfaction and owner engagement.

Toyota Europe