Case Study: NVIDIA optimizes digital experiences with Optimal Workshop

Nvidia boosts engagement with Optimal Workshop through multi-phase research

Nvidia, a technology company, sought to transform its sprawling digital ecosystem serving both enterprise clients and gaming consumers. To tackle this challenge, they partnered with Optimal Workshop, leveraging its Card Sorting, Surveys, and tree testing products to gain data-driven insights for creating more intuitive experiences.

Optimal Workshop's solution involved rigorous testing strategies across Nvidia's platforms. This included tree testing to restructure enterprise and consumer navigation, card sorting to improve internal workflows and game discovery taxonomies, and surveys to optimize call-to-action placement. The results were tangible improvements, including increased engagement with developer resources, higher game purchase conversion rates, improved click-through rates on CTAs, and enhanced internal team productivity.

Nvidia