Case Study: England's National Health Service delivers clear Covid-19 guidance at scale with Optimal Workshop

England's National Health Service launches Covid-19 guidance in 4 weeks with Optimal Workshop

England's National Health Service faced the monumental challenge of rapidly creating and launching clear, accessible Covid-19 guidance for a nation in crisis. With traditional research methods impossible due to lockdowns, the NHS needed to translate complex medical information and reach diverse communities under extreme time pressure. They turned to Optimal Workshop's platform, utilizing products like Card Sorting and Tree Testing.

Optimal Workshop enabled the NHS to conduct comprehensive remote research at an unprecedented scale and speed. The solution allowed the team to gather critical user insights, which shaped the nation's response and led to the successful launch of a Covid-19 information hub. This hub served approximately 80 million visitors at its peak, with 60 million website visits occurring in just six months, effectively doubling normal traffic and ensuring vital health information reached every citizen.

England's National Health Service