Case Study: Nike achieves better digital navigation and user experience with Optimal Workshop

Nike boosts feature discovery and streamlines checkout with Optimal Workshop

Nike, the world's largest supplier of athletic shoes and apparel, faced a challenge in organizing its expanding digital ecosystem to meet the distinct needs of casual shoppers and dedicated fitness enthusiasts. They needed to develop intuitive navigation and optimize support services and beta feature rollouts. To tackle this, Nike used Optimal Workshop's suite of tools, including Card Sorting, Surveys, and First-click Testing.

Optimal Workshop's solution provided Nike with sophisticated UX insights. The card sorting revealed user patterns for better navigation, first-click testing streamlined the checkout process, and surveys optimized customer support. These efforts resulted in increased user engagement, higher conversion rates, and improved response times, solidifying Nike's competitive advantage in the digital fitness space.

Nike