Case Study: Hewlett Packard improves global digital UX with Optimal Workshop

HP improves global UX with Optimal through multilingual tree testing and card sorting

Hewlett Packard (HP) faced the challenge of creating a cohesive digital experience across its global customer base and internal systems. Their customer experiences varied dramatically across regions and languages, while complex internal menus hampered staff productivity. Their iOS mobile app also failed to meet user expectations. To address this, HP partnered with Optimal Workshop, utilizing its Card Sorting and Tree Testing products to gain comprehensive user insights.

Optimal Workshop's solution involved deploying global tree testing studies to understand cultural navigation differences and using first-click testing and card sorting to revamp the mobile app. This led to a dramatically improved global digital experience. The results included regionally optimized interfaces, a reduction in time spent on administrative tasks, and a significant increase in both mobile app usage frequency and user satisfaction scores.

Hewlett Packard (HP)