Case Study: Netflix improves content discovery and creator navigation with Optimal Workshop

Netflix improves content discovery and cuts submission errors with Optimal Workshop

Netflix, a global streaming service, faced the challenge of organizing its vast content library for diverse international audiences and streamlining the Content Hub portal for its partner creators. To tackle this, they turned to Optimal Workshop, utilizing its Card Sorting and Tree Testing tools to gain crucial user experience insights.

Optimal Workshop's platform enabled Netflix to conduct targeted card sorting with viewers and tree testing with content partners. The solution revealed audience-specific preferences and navigation issues, leading to refined content categorization and an optimized Content Hub. This resulted in increased viewer discovery and engagement, as well as a more efficient content submission process that strengthened partner relationships and supported Netflix's competitive advantage.

Netflix