Case Study: BP enhances digital experiences with Optimal Workshop

BP boosts EV charging sessions and cuts navigation time with Optimal Workshop

BP, a global energy company, faced challenges with its digital ecosystem, including inconsistent app categorization, difficulties with EV charger discovery, and navigation issues within its online portal. To address this, BP partnered with Optimal Workshop, leveraging tools like Card Sorting, Tree Testing, and Surveys to gain user insights and improve their digital experiences.

Optimal Workshop's solution provided BP with data-driven insights that led to significant improvements. The vendor's tools helped reorganize app features, enhance the BPme app, and optimize the online portal, resulting in a reduction of support tickets, an increased Net Promoter Score, higher customer retention for EV charging services, and more efficient user navigation.

BP