Case Study: Deloitte achieves clearer government website navigation with Optimal Workshop

Deloitte speeds government digital redesigns over 3 years with Optimal Workshop

Deloitte, a multinational professional services network, faced the challenge of tackling complex government website redesigns across multiple countries. To deliver exceptional digital experiences for its public sector clients, Deloitte turned to Optimal Workshop's platform, utilizing its tree testing and card sorting services to create intuitive information architectures.

Optimal Workshop's solution provided Deloitte with a comprehensive research platform, enabling its global teams to conduct consistent tree testing to validate navigation and card sorting to understand user mental models. This implementation allowed Deloitte to develop a robust, reusable framework for digital transformation, resulting in more accessible government services, powerfully validated design decisions, and reduced project timelines while maintaining high quality standards across numerous global projects.

Deloitte