Case Study: Washington State Parks creates a more accessible, user-friendly website with Optimal Workshop

Washington State Parks improves accessibility and navigation with Optimal Workshop

Washington State Parks faced the challenge of an outdated website that was difficult for visitors to navigate, particularly for people with disabilities or those unfamiliar with the parks. Essential information about amenities, accessibility, and reservations was hard to find. To address this, they partnered with Optimal Workshop and used its Card Sorting and Tree Testing tools to conduct research for a site overhaul.

Using Optimal Workshop's research platform, the team redesigned the website to integrate accessibility information within general amenities and simplify park searches. The solution resulted in a more intuitive and inclusive user experience with improved navigation and better mobile compatibility. Optimal Workshop helped ensure the new site structure makes it easier for all users to find essential park information, reinforcing the organization's commitment to accessibility.

Washington State Parks