HappyOrNot B2B Case Studies & Customer Successes

HappyOrNot® helps businesses improve their customer experience and employee engagement through the globally recognized Smiley feedback management system. The company, founded in 2009, has over 3,000 clients in 134 countries and 1 Million impressions collected daily. Clients include Microsoft, McDonald’s, London Heathrow Airport, as well as many Fortune 500 businesses in the transportation, retail, healthcare, entertainment/venue, and service industries. Headquartered in Finland, HappyOrNot has offices in the U.S. and around the globe, including a reseller network of over 110 organizations. HappyOrNot provides companies real-time, actionable analytics and insights to advance customer satisfaction, enhance operational efficiency and increase revenue.

World's largest airport operator makes 50 million passengers happier

AENA

Ricardo Campo

Passenger Experience and Facilitation Department

APS Bank boosts customer satisfaction score by 3 points with real-time feedback

APS Bank

Scott Lee Holloway

Voice of the Customer Manager

Autogrill Belgium achieves higher customer satisfaction and increased airport restaurant sales with HappyOrNot

Autogrill Belgium

Patrice Fievet

Marketing & Business Development Manager

Belfast International Airport improves security experience with real-time passenger feedback from HappyOrNot

Belfast International Airport

Nabeel Gill

Head of Security

Blue Water Development Corp. achieves real-time guest satisfaction insights with HappyOrNot

Blue Water Development Corp.

Todd Burbage

Chief Executive Officer

Leading Australian healthcare provider elevates patient satisfaction scores by 20%+ with timely feedback

Capitol Health

Sueanne Burford

WA State Manager

Cardiff and Vale University Health Board achieves real-time patient feedback and improved care with HappyOrNot

Cardiff and Vale University Health Board

Angela Hughes

Assistant Director of Patient Experience

Change Grow Live achieves higher service-user satisfaction and actionable feedback with HappyOrNot Smiley Terminals

Change Grow Live

Minesh Patel

Head of Services

Chartwells Higher Education achieves continuous, fact-driven student feedback and improved dining services with HappyOrNot

Chartwells Higher Education

Courtney Hill

Director of Marketing

Connolly SPAR achieves a 96 Happy Index and real-time issue resolution with HappyOrNot Smiley Terminals

Connolly SPAR

Susan Connolly

Sales Director

Cure 4 The Kids Foundation achieves a 95 patient happiness score, 2,000% more feedback and reduced wait times with HappyOrNot

Cure 4 The Kids Foundation

Katherine Salkanovic

Director of Patient Experience

Dallas/Fort Worth International Airport achieves higher passenger satisfaction and actionable insights with HappyOrNot

Dallas/Fort Worth International Airport

Ricky Griffin

Customer Relations Coordinator, Customer Experience

Downtown Santa Monica, Inc. achieves data-driven community engagement and increased public satisfaction with HappyOrNot Smiley Terminals

Downtown Santa Monica, Inc.

Nick Efron

Public Space Manager

Dublin Airport achieves real-time passenger feedback to improve the passenger journey with HappyOrNot

Dublin Airport

Jennifer Dandy

Performance Improvements Manager

Elkjøp achieves 52% fewer unhappy customers and record sales with HappyOrNot

ELKJØP

Morten Schwartzmann

Nordic Productivity Manager

Measuring fun at a major sports event

Finnish Ice Hockey Association

Jaakko Luumi

Chief Financial Officer and Deputy General Secretary

Georges River Council achieves higher customer satisfaction and real-time CX insights with HappyOrNot

Georges River Council

Daniel Propoggia

Customer Service Coordinator

Georges River Council achieves real-time customer experience transparency and smarter strategic decisions with HappyOrNot

Georges River Council

Rebekah Schulz

Director of Community and Culture

Georges River Council achieves higher customer satisfaction and real-time insights with HappyOrNot

Georges River Council

Rebekah Schulz

Director of Community and Culture

Georges River Council achieves renewed community trust and sustained services with HappyOrNot

Georges River Council

Gigantti (Elkjøp) boosts online conversions and uncovers customer insights with HappyOrNot Smiley Digital

Gigantti

Tommi Kortman

eCommerce Manager

Gym chain reaches 94% satisfaction score using AI-based feedback data

GOGO Fitness Center

Vuokko Kronqvist

Fitness Director

Good 2 Go Stores achieves 30% fewer dissatisfied customers and higher satisfaction with HappyOrNot

Good 2 Go Stores

Geoff Given

Chief Operating Officer

Hannam Fertility Centre achieves 90th‑percentile patient satisfaction and increased referrals with HappyOrNot Smiley Terminal

Hannam Fertility Centre

Colleen Taylor

Vice President of Operations

Heathrow Airport achieves real-time passenger feedback and improved satisfaction with HappyOrNot Smiley Terminals

Heathrow Airport

ISS achieves a 20% increase in customer satisfaction and reduced catering costs with HappyOrNot

ISS

Sami Eriksson

Head Chef

JACK & JONES achieves 36% more satisfied customers in 6 months with HappyOrNot

JACK & JONES

Mika Puolimatka

Retail Operations Manager

Johnstone Supply achieves 25% reduction in dissatisfied customers with HappyOrNot

Johnstone Supply

Kevin Dier

Vice President of Business Development

Jono & Johno boosts customer satisfaction by 10% with real-time feedback solution

Jono & Johno

Jeff Muscat

Operations Manager

Juvenes Oy achieves real-time customer insight and service individualization with HappyOrNot

Juvenes Oy

Päivi Jousmäki

Chief Executive Officer

Knox Community Hospital achieves 33% reduction in patient dissatisfaction and 20% increase in satisfaction with HappyOrNot Smiley Touch

Knox Community Hospital

Carson O’Neill

Operations Coordinator of Physician Services

Krakow Airport achieves higher passenger confidence and satisfaction in the "Next Normal" with HappyOrNot Smiley Terminal

Krakow Airport

Lidl Finland collects 13 million insights in one year, driving customer satisfaction to new heights

Lidl Finland

Rosa Kurjenmäki

Junior Consultant – Sales

London Southend Airport achieves real-time passenger satisfaction and operational improvements with HappyOrNot

London Southend Airport

John Horn

Chief Operating Officer

Majoria Drugs achieves dramatic increase in customer feedback and improved service with HappyOrNot Smiley Terminals

Majoria Drugs

Rhett Majoria

Co-Owner and Chief Pharmacist

Milhouse Engineering & Construction, Inc. achieves improved HR perception and real-time employee satisfaction monitoring with HappyOrNot

Milhouse Engineering & Construction, Inc.

Melanie Milhouse

Human Resource Manager

Mr. Greek achieves 90–95% customer satisfaction and rapid corrective action with HappyOrNot Smiley Terminals

Mr. Greek

Jaymeen Patel

General Manager

Nectar Cannabis boosts customer satisfaction and cuts dissatisfied customers 67% with HappyOrNot

Nectar Cannabis

Joe Ruhoff

Director of Retail Operations

Rocket® stores: fueling satisfaction, service, and loyalty across the west coast with HappyOrNot

Rocket

Bill Mullen

President of Retail

Salt + Smoke establishes customer service KPIs and real-time satisfaction tracking with HappyOrNot Smiley Touch

Salt + Smoke

Tom Schmidt

Founder and Owner

San Francisco 49ers achieves real-time issue resolution and 95%+ season-ticket retention with HappyOrNot

San Francisco 49ers

Moon Javaid

Chief Strategy Officer

SEA Milan Airports achieves real-time passenger satisfaction insights to improve operations with HappyOrNot

SEA Milan Airports

Giorgio Medici

Head of Customer Care Department

Shoe Station, Inc. boosts customer satisfaction and safety during the pandemic with HappyOrNot Smiley Touch

Shoe Station, Inc.

Randy Lambert

Director of Stores

Southern Alberta Institute of Technology achieves improved student experience and increased revenue with HappyOrNot

Southern Alberta Institute of Technology

Marc Thususka

Director, Social Enterprise

Technopolis achieves improved lunch customer satisfaction with HappyOrNot

Technopolis

Laura Krusius

Head of Frontline Services

United States Cold Storage achieves higher customer satisfaction and increased revenue with HappyOrNot

United States Cold Storage

Keith Mowery

Vice President of Logistics

University of Colorado Hospital achieves 90%+ patient experience scores with HappyOrNot Smiley Terminals

University of Colorado Hospital

Jake Mentele

Support Services Manager

XXL achieves 94% omnichannel customer satisfaction with HappyOrNot

XXL

Kenneth G. Sørensen

Operations and Business Development Manager

XXL increases online customer satisfaction by 30% with HappyOrNot insights

XXL

Leif Paulsen

Customer Service Specialist

ZeroCater boosts customer engagement 400% and improves vendor management with HappyOrNot Smiley Terminals

ZeroCater

Arvind Stokes

Vice President of Operations

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