Case Study: Blue Water Development Corp. achieves real-time guest satisfaction insights with HappyOrNot

Best-in-Class Customer Experience Reporting Selected for Best-in-Class Hospitality

Blue Water Development Corp., a hospitality and real-estate developer operating hotels, campgrounds and resorts along the Eastern Seaboard, needed a scalable way to capture and act on guest feedback across large, busy properties—some seeing as many as 2,500 guests a day. After evaluating options, CEO Todd Burbage selected HappyOrNot’s Smiley Terminal to provide on-site, real-time feedback and the analytics needed to measure service and cleanliness consistently across the organization.

HappyOrNot deployed Smiley Terminals and reporting tools that let managers monitor thousands of interactions in real time, drill down to satisfaction at a moment in time, and send instant alerts to general managers and staff. The system created healthy competition tied to compensation, improved operational focus on check-in and restrooms, and delivered measurable benefits for managers and sales teams by turning continuous guest sentiment into actionable, organization-wide improvements.

Blue Water Development Corp.

Todd Burbage

Chief Executive Officer