Case Study: ZeroCater boosts customer engagement 400% and improves vendor management with HappyOrNot Smiley Terminals

Improving Client Success and Vendor Management at Top-tier Catering Company ZeroCater

ZeroCater, a San Francisco–based food tech startup, needed better real-time, in‑person feedback to maintain client satisfaction and manage vendor performance across its office catering accounts. To replace a legacy software grading system and capture immediate customer responses, ZeroCater turned to HappyOrNot’s Smiley Terminals.

HappyOrNot deployed Smiley Terminals on ZeroCater’s higher‑volume, frequent accounts, providing daily, in‑person feedback that lets account managers and vendor teams track meal quality, compare service across clients, and monitor vendor performance. The solution boosted customer engagement and feedback by 400% over ZeroCater’s proprietary system, improving service quality, business performance, and overall account satisfaction.

ZeroCater

Arvind Stokes

Vice President of Operations