Case Study: GOGO Fitness Center achieves 94% customer satisfaction with HappyOrNot Demographics

Gym chain reaches 94% satisfaction score using AI-based feedback data

GOGO Fitness Center, a Finnish gym chain, wanted a faster way to understand which customer groups were satisfied or dissatisfied without relying on lengthy surveys or manual analysis. Working with HappyOrNot, they used the HappyOrNot feedback system and AI-powered Demographics feature to collect real-time feedback and identify patterns by age, gender, time of visit, and location.

HappyOrNot helped GOGO pinpoint a drop in satisfaction among men aged 45 to 64 visiting in the early morning, which was traced to locker room cleanliness. After adjusting cleaning schedules and improving cleanliness, GOGO raised early-morning satisfaction by 39 points and reached a 94% customer satisfaction score, 7 points above the gym and fitness industry average.

GOGO Fitness Center

Vuokko Kronqvist

Fitness Director