Case Study: Autogrill Belgium achieves higher customer satisfaction and increased airport restaurant sales with HappyOrNot

How Autogrill Belgium Improved CX & Increased Revenue in Its Airport Restaurants

Autogrill Belgium, operator of 30 restaurants and three lounges at Brussels International Airport, needed a faster, more visible way to collect and act on customer feedback to validate speed-of-service improvements and guide menu and operational decisions. They partnered with HappyOrNot and deployed HappyOrNot Smiley Terminals alongside their existing CX methods.

HappyOrNot’s Smiley Terminals provided continuous real-time feedback that enriched Autogrill Belgium’s CX data, enabled rapid A/B testing, and gave managers instant reports and mobile access. Autogrill expanded terminals beyond the initial 16 locations, used the insights to revise menus (notably at the Black Pearl) and operations, and achieved measurable improvements in customer satisfaction and corresponding increases in restaurant sales while building a company-wide customer-centric mindset.

Autogrill Belgium

Patrice Fievet

Marketing & Business Development Manager